The R Collective launches inaugural Main Collection

‘Start From Zero’ upcycled debut Main Collection unveils brand’s new direction and fresh approach to circular fashion
Feb 26, 2019  |  by Flora

The R Collective upcycled brand launches their inaugural Main Collection, Start From Zero, created using rescued textile waste, alongside their e-commerce websites relaunch as this highly-acclaimed social impact business, born from charity Redress, targets the increasing sustainable fashion market from their base in Hong Kong.

“Our inaugural Main Collection demonstrates our brand’s fresh product and directional market positioning that enables us to capture the growing appetite for sustainable fashion globally,” says Christina Dean, The R Collective Co-Founder and CEO. “As a luxury upcycled brand, our unique access to waste and talent allows us to create quality, upcycled fashion-forward pieces that represent the circular fashion system in action.”
The eight-piece Start From Zero Collection was created using rescued fabrics from luxury mills in Italy and Japan using waste-reducing techniques, where surplus off-cuts were re-incorporated as contrast trims and subtle design details to move towards zero waste. Manufactured by a Hong Kong social enterprise committed to local craftsmanship, the collection includes the Cayce Jacket, made from upcycled Italian raffia, the tailored Jenner Pants, made from upcycled Japanese dobby suiting, and the kimono-inspired Calabash Dress, made from upcycled Crepe de Chine. Pieces retail from HKD770 to HKD3,500 on with select pieces available in Lane Crawford from end February.
“I created Start From Zero for conscious women who wish to dress with style without sacrificing their ethical values,” says Denise Ho, The R Collective Fashion Director. “The collection provides a fresh foundational sustainable wardrobe of essential, timeless and quality pieces for women wanting longevity for their wardrobes.”
Alongside their Main Collection, The R Collective continues creating upcycled capsules in collaboration with award-winning sustainable designers from around the world, who are the stand-out talents from the world’s largest sustainable design competition, The Redress Design Award. Coming up in early March, The R Collective will release their Avoidance collection, designed in collaboration with Australia’s Tess Whitfort and The Redress Design Award 2018 Winner, who features in Redress’ just-released digital series, Frontline Fashion 3, hosted by Supermodel, Cara G Mcilroy.
The R Collective has just expanded their stockists with a strategic launch in London’s lifestyle store, CONTENT, in addition to continuing retailing with Asia’s leading luxury department store, Lane Crawford.  





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