The footwear industry in Wenling, Zhejiang Province, initiated in the 1970s, has progressed from family workshops to one of the key sectors in the region, accounting for about 10% of the national output. Chengbei Street of Wenling is known as the "hometown of children's shoes in China". At present, it is home to over 900 shoe enterprises, which produce 350 million pairs of shoes annually and attract 60,000 migrants to work and start businesses here. What measures has Wenling children's shoes taken to transform their brand while maintaining high quality?

　　Children's shoes are related to great health

　　In recent years, the media has frequently exposed "toxic children's shoes" that not only impact a child's foot development but can lead to precocious puberty and damage to intelligence, resulting in extremely serious consequences. Wenling children's shoes have undergone significant transformation after over 40 years of development. In recent years, the local government has consistently bolstered its support of Wenling's footwear industry by releasing a series of documents aimed at upgrading and optimizing the entire footwear enterprise industrial chain. In December 2020, Sinolight Inspection & Certification Co., Ltd. officially established a presence in Wenling. Research into new materials, training to improve quality, analysis of defects, construction of a quality control system, inspection and testing, exchange of designs, and other services have enabled the continued development of Wenling's children's shoe products.

　　From quality to brand

　　As one of the three domestic children's shoes bases alongside Wenzhou in Zhejiang and Quanzhou in Fujian, the label of "low-end positioning" makes Wenling children's shoes enterprises full of desire for "brand strategy". "Prices of shoes with the same quality can be different, and the price difference can be nearly 4 times." A person in charge of an international foundry company told reporters. To become a big brand, improve profits and complete the leap from quantity to quality has become a necessary question for the transformation and upgrading of Wenling children's shoes.

　　As a result, in recent years, the "leaders" of Wenling shoe enterprises have also pressed the acceleration button in the fields of technology, fashion and brand. Grafting new technologies and constantly bringing forth new ones, today's Wenling shoe enterprises have gradually realized the transformation from "manufacturing" to "intellectual creation".

　　Wenling children's shoes are a safe choice

　　On December 4th, 2023 regional brand (Wenling Children's Shoes) development conference named "Ten Chains and Hundreds of Enterprises" footwear industry chain in Wenling, Zhejiang Province, will be held as needed. As an important highlight of the event: well-known brand experts, well-known brand entrepreneurs, digital marketing experts and brand communication experts at home and abroad will deeply interpret the incubation construction of regional brands of Wenling children's shoes in their respective professional fields.

　　On December 4 th, there are "masters, trends, big brands"! A high-end summit about the future of Wenling children's shoes, you can't miss it!

　　从“一双童鞋”看温岭产业蜕变

　　起步于20世纪70年代的浙江省温岭制鞋业，由家庭作坊开始逐步发展壮大，产量约占全国产量的10%，成为当地的支柱产业之一。作为“中国童鞋之乡”，城北街道目前拥有900多家鞋企，年产鞋3.5亿双，吸引了6万外来人口在此就业创业。温岭童鞋在品质到品牌蜕变之路上付出了怎样的努力?

　　小童鞋 关乎大健康

　　近年来媒体频繁曝光的“毒童鞋”，不仅会影响孩子的脚部发育，甚至还可能导致性早熟、伤害智力，后果极其严重。鞋子虽小，却关乎孩子健康的问题。经过40余年的发展，温岭童鞋的品质上发生了翻天覆地的变化。近年来当地政府持续加强对温岭鞋业的扶持，先后出台扶持鞋业企业升级等文件，支持鞋企全产业链优化升级。2020年12月，中轻检验认证(温岭)有限公司正式落户温岭，新材料研发、质量提升培训、缺陷分析、质控体系建设、检验测试、设计交流等服务推动温岭童鞋产品进一步发展。

　　从品质到品牌

　　作为与浙江温州、福建泉州并列的国内三大童鞋基地之一，“中低端定位”标签，让温岭童鞋企业对“品牌战略”充满了渴望。“质量相同的两双鞋子，贴上名牌标签后，价格能相差4倍。”一位国际代工企业负责人告诉记者。做大品牌，提高利润，完成从量到质的跃升，成为温岭童鞋转型升级的一道必答题。

　　于是，近年来温岭鞋企“领头羊”们也在科技、时尚、品牌等领域按下加速键。嫁接新技术，不断推陈出新，今天的温岭鞋企已逐渐实现从“制造”向“智造”转型。

　　温岭童鞋，安心之选

　　12月4日，一场名为浙江温岭“十链百场万企”鞋业产业链“安心有我 携童未来”2023区域品牌(温岭童鞋)发展大会将应需而生。

　　作为活动的重要看点：国内外知名品牌专家、知名品牌企业家、数字营销专家、品牌传播专家将站在各自专业领域对于温岭童鞋区域品牌的孵化建设进行深度解读。

　　12月4日，这里有“大师、大势、大牌”!一场关乎的温岭童鞋未来的头脑峰会，你不容错过!