The pandemic affects not only the first quarter of this year, but a longer period of time in the future, especially for the apparel industry.

In February of this year, Yishang Creative Development launched a public welfare live broadcast course, which was linked with more than 50 industrial clusters across the country, such as the sweater production base Tongxiang Puyuan, the textile fabric production base Wujiang Shengze, and the button production base Jiashan Xitang, etc., and more than 300,000 people participated in learning and training throughout February.

 

Not only “lecturing”, Yishang Creative Development also “marketing” for apparel companies. Since there are a large number of apparel companies on the company’s platform, these companies are buyers of fabrics, the company helps some fabric companies to hold online ordering meetings. For both buyers and sellers, this is a kind of benefit: the seller solves the problem that the customer cannot see the goods during the pandemic, and the buyer can obtain authoritative and timely fabric recommendations through a professional consulting platform.

 

The online order meeting has been extended to the Yangtze River Delta region. Yishang Creative Development has recently been connecting with apparel fabric manufacturers in Wujiang Shengze, Shaoxing Keqiao and other places, and selected some companies’ products for live broadcast. The Yangtze River Delta is a highly concentrated textile and apparel industry. There are many industrial clusters, but most clusters have many small and micro enterprises, and do not have strong R&D strength and foundation. A platform focused on popular information can help these small and micro enterprises.