At present, with the gradual control of the COVID-19 epidemic, the pace of work and production resumption of textile and apparel enterprises across the country except
Textile and apparel export market faces severe challenges
According to the
We can compare and summarize the impact of SARS in 2003 and the COVID-19 outbreak on
First, the time of the two outbreaks, the speed of spread, and the scope of the spread were different. The impact of COVID-19 was much greater than the impact of SARS on the economy and society. Second, the export environment at the time of the epidemic was different. Under the trade friction between
In addition, during the outbreak in
What implications does the epidemic have on product development in the textile and apparel and chemical fiber industries?
China is a large textile manufacturing country and a large chemical fiber manufacturing country. It has a complete industrial chain. Although at the beginning of the epidemic, due to insufficient experience and emergency reserves in responding to public health emergencies, at present, China ‘s mask production capacity has reached 116 million per day, which is fully capable to meet public health and epidemic prevention needs, and can also be exported to other countries where epidemics have occurred.
Another lesson we learned was that the business logic of masks, protective clothing and sanitary textiles has changed. Judging from several major epidemic events at home and abroad, first is that masks, protective clothing, etc. are included in the strategic material reserves of various countries; second, public health awareness and epidemic prevention awareness have increased, masks, sanitary textiles, etc. will slowly change from protective products to daily necessities, a huge market has formed, and industrial textiles have great potential; third, the marketing model has changed, the online consumption model has become more popular.
Current countermeasures and suggestions
Facing the 2020 epidemic crisis, it is a watershed moment for many enterprises, urging them to make comprehensive adjustments. Facing the production resumption and product structure adjustment in the epidemic situation, we propose the following countermeasures and suggestions for reference of textile and apparel enterprises:
First, local governments at all levels should implement sound monetary policy, active fiscal policy and vigorous reform and opening-up, and take reform as a breakthrough to help enterprises implement the national policies to deal with the epidemic.
Second, enterprises should seize the opportunity of the globalization of the industrial chain to begin to transform into regionalization, make full use of the “Belt and Road” initiative, and lay out the enterprise’s domestic and foreign production capacity and order receiving mechanism.
Third, from the current point of view, it still takes time for the textile and apparel upstream and downstream markets to substantially improve. In addition, the spread of foreign epidemics may affect global consumption. In the short term, the market situation is difficult to support the growth of textile and apparel exports. However, anti-epidemic textiles will have an explosive growth in the world. We must seize this favorable window period and promote the export of masks, protective clothing and other sanitary disinfection textiles to increase the global market share of industrial textiles in