Bosideng retail is more than 10 billion yuan
Mar 06, 2019 ｜ by CT
On Feb. 26, Bosideng held 2018 strategic achievement conference in Shanghai, China, to reveal how Bosideng achieved counter-trend growth in the cold winter of the economy. Not only was Bosideng popular in the capital markets in 2018, shares rose 132.8% against the trend. The brand has also won consumer recognition, with mid-and high-end sales up more than 500 percent, and Bosideng's single brand retail sales of more than 10 billion yuan.
In 2018, the Shanghai index fell 24.59%, while the Shenzhen index is down 34.42%, against the backdrop of a 13.6% drop in the Hang Seng index, Bosideng's shares rose 132.8%, making the top three of the year's gains in Hong Kong Stock Connect (southbound) trading.
According to the statistics, the professional quality and value of Bosideng is being recognized by the mainstream consumer, and the high-end sales of the medium-and high-end sales have increased by more than 500%. According to data from Ipsos, the world's top three market research firm, Bosideng has 93% recognition among consumers, making it the number one brand in consumers' minds for down jacket.
Gao Dekang, founder of the Bosideng brand and chairman and president of Bosideng Group, said that in 2018, the Bosideng brand had returned strongly and won the attention of mainstream consumers. At the same time, with the strength of the brand, expanding channels, the overall upgrading of products, has achieved ideal results.
Mr. Zhang, the chief executive of Alibaba Group, also endorsed the innovation of Bosideng: "Bosideng is the first brand of down-jacket, in a long history, and also in the face of new historical opportunities, constantly innovate and look to the future."
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