In the wave of globalization, becoming a international enterprise is being pursued by many forward-thinking businesses. For Chinese textile enterprises, this vision has evolved in a truly magnificent way. It has gone from the primary form of OEM export to the picture of a globalized science and technology brand. This is not only the enterprise growth path, but also a vivid reflection of the Chinese textile industry. It shows how we have gone from "Made in China" to "Created in China".
 

Recently, FLYTEC, a Chinese brand of functional fabrics and smart wearable solutions, held an incredible launch event in Annecy Mountains, a world-renowned outdoor mecca. FLYTEC joined forces with Jonathan & Fletcher, a renowned design studio with 40 years of history, and the event gathered insiders from brands such as Milet, Fusalp, Lafuma, Decathlon, Kailas, Bosideng, and Bein space. And it also invited two European outdoor athletes, Christophe and Toni, who are well-known for their achievements in the field. To explore the perfect harmony between technology and nature and to create functional materials and product solutions that meet the needs of users. The event is all about discussing the perfect harmony between science, technology, and nature, at the same time, exploring how to create new materials and products that are not only functional but also meet the needs of users.


World-renowned outdoor mecca Annecy Mountains

Refining the experience and building a co-creation space

The launch event applied a completely revolutionary mode that joins hands with their many cooperation partners in the entire industry value chain, including material science and technology end, apparel design, production, branding and even professional users. This is an interactive space that integrates the product experience and co-creativity.
From material technology to apparel design, from apparel production to branding, and even to professional users, the launch event created an interactive space with both product experience and co-creation, bringing true one-stop solutions to Europe, as well as real-life scenarios of the outdoors to Chinese brands. People are not just observers, but active participants who are directly involved in the product design and development process by experiencing the product firsthand and providing feedback.



At the event, FLYTEC showcased its latest functional fabrics and smart wearable solutions, bringing customers the brand's comprehensive capabilities in the fields of material technology and environmental protection.
"What really touched me about this event was FLYTEC's one-stop solution. They give one fabric multiple application possibilities across different categories, which is really great!" A manager from Decathlon's R&D center commented after the launch.



The reason why FLYTEC give brand customers such a deep feeling is because of its unique business philosophy. Zhou Juan, CEO of FLYTEC, said, “Apparel is an overall systematic project. A good product should be a truly systematic optimal match, not only to meet the needs of users of different categories in different scenarios, but also need to be in line with brand’s DNA. FLYTEC not only provides a kind of fabric, but also to give customers the best way to use it, and work together with partners to bring the most ultimate experience to users in the most efficient way.”

Global co-creation to meet user needs



This event is a chance for FLYTEC to show off its fabric technology and share its idea of "Together reshaping a better tomorrow". FLYTEC has always supported working together across borders. This time, FLYTEC works with global partners such as Jonathan & Fletcher, which makes it a leader in global collaboration and bring their product solutions closer to what users need. After the meeting, FLYTEC also took the audience on a guided hike up the Alps to experience the famous Mont Blanc, which allowed the brand customers to gain valuable insights into the user's needs.

Reconstructing the ecology towards a borderless future

When asked why Zhou Juan chose Annecy as the destination for the brand promoting, she offered the following answer: They believe that FLYTEC's brand concept aligns well with the image of this "outdoor sports paradise." There are a number of R&D centers belonging to well-known international brands such as Milet and Fulsup, which have a wealth of experience and expertise in the field of outdoor technology and innovation. "By taking this opportunity, FLYTEC hopes to demonstrate how it can continue to meet the needs of outdoor sports through innovative technology. It also aims to convey the brand's strong commitment to environmental protection and sustainable development." Zhou Juan said.

As the core partner of the launch event, Jonathan & Fletcher added more innovative elements for FLYTEC. Since its inception in 1984, Jonathan & Fletcher has always been committed to high-performance materials and apparel design and development, and its services cover a wide range, including the design and production of the professional competition apparel, functional and fashionable design. It not only assists professional athletes to realize their best performances, but also helps outdoor brands and luxury brands to combine functions and fashion perfectly. This cross-border cooperation provides more energy to FLYTEC's product development, and promotes the pace of development of both parties in the global market.

Join hands to create a new era

In this activity, FLYTEC showed how the "TOGETHER" concept of cooperation can be applied to reshape and reconstruct the value chain model of the textile industry in the context of globalization.

 “FLYTEC's goal is not only to provide high-quality products, but further to provide product solutions by researching how to use them more efficiency. We aim to bring the value with our partners. We always believe that true innovation lies in cooperation and openness.” A staff from FLYTEC said.

When talking about the future, Zhou Juan said, “FLYTEC's innovation is all about the border-less cooperation. In the future, we will work together with designers, smart factories and experts around the world to address market challenges and innovate together with our partners around the world to reconstruct a better tomorrow.”

Following this launch event in Annecy, France, FLYTEC will continue to embrace an open and innovative approach, delivering the global textile and apparel industry with a consistent vitality and inspiration. Let's look forward to the surprises and innovations that FLYTEC will bring in 2025. We are confident that it will be a wonderful example about innovation, dream and future.