CMC: Being optimistic about the Chinese market, growing together with customers by improving world-class equipment and services
Oct 10, 2023 ｜ by Liang Liping, Liang Long
"This is my first visit to China, and China's development has completely exceeded my expectation." "I firmly believe that this visit must be very rewarding. " During DOMOTEX asia/CHINAFLOOR 2023 and BUILD ASIA Mega Show, journalists from China Textile had the honor to interview Greg Pawson, CEO of CARD-MONROE CORP, who came to China for the first time. He said that the purpose of participating in the exhibition is to inspect the development of China's carpet industry in-depth, visit clients’ and investigate their needs so that CMC can further expand the Chinese market and strengthen after-sales service and innovation.
In the fields of carpets, rugs, and artificial turf, CMC is well-known. About 95% of the world's carpets are produced by tufting equipment. Furthermore, its multi-color ColorPointtechnology is also known as the most significant technological innovation in the carpet industry for more than 50 years. Nowadays, as the most advanced tufting equipment manufacturer in the world, CMC has become the most popular professional supplier of tufting machines in the world under its long-term and dedicated investment in tufting machine technology and the concept of serving customers wholeheartedly. Its products have been exported to more than 30 countries and regions.
"Due to COVID-19 and other unfavorable factors, the global economy has been greatly challenged and the recovery has been slow, which has brought pressure on industry companies. During this period, CMC was also affected. But we maintained stable development in general. The reason why we could make this achievement was that we continuously increased investment in R&D and product upgrades. We actively embrace Internet + and digital transformation to ensure that the equipment is always world-class." Greg Pawson introduced that under a series of integrated innovations, the Productionspeed of the latest CMC cut-pile tufting machine reached 2000 rpm. Moreover, it is also more energy-saving, environmentally friendly, efficient, and intelligent. "In addition, we can also connect network the equipment under the premise to ensureinformation security to meet customers’ needs. Even if it is thousands of miles away, we can also achieve real-time online intelligent monitoring, to better assist customer in production and maintenance.”
Because of excellence and continuous innovation, CMC continues to meet the needs of customers for improved production efficiency and various carpet styles, hence becoming the most trusted partner of customers. "Only by constantly listening to customers' needs and innovating continuously can we grow together with customers and achieve a win-win situation. "Greg Pawson said: "I came to China this time to tell Chinese and Asian customers thatdespite a difficult three years across the globe, we are continuing to strengthen our commitment to the Chinese market and our presence throughout Asia.”
"We are very optimistic about the Chinese market. In the future, CMC will continue to increase the availability of spare parts in China and improve the after-sales service." Greg Pawson introduced. At present, the Chinese market has become CMC's second-largest market outside the United States. To serve Chinese and Asian customers better, CMC will send American technicians to Shanghai and establish an after-sales team, thereby cooperating with CMC’s spare parts transfer center to provide customers with first-class localized services. "I believe that with the recovery of China's economy and the growth of new consumer demand, the carpet industry will surely usher in new development opportunities. With its good reputation and quality assurance, CMC will surely achieve a new growth pole in China."
"The reason why our products sell so well around the world (even with higher prices) is that, in addition to excellent quality and leading technology, they enable far greater productivity and superior end products for our customers . As the availability of capable labor continues to impact our customers, the value of our faster and more efficient machines significantly increases. And we will strengthen and upgrade our timely after-sales service in the Chinese market to further ease the their burden. " Introduced Greg Pawson. In China, some CMC tufting machines run for more than twenty years, are still running normally, and they have a high degree of brand recognition and satisfaction in the whole industry.
Today, the CMC spare parts transfer center in Shanghai is fully operational, and all the spare parts of its models sold in the Chinese market are manufactured in the United States to ensure their excellent quality.
"Although the carpet industry is a small market compared to other industries, its technological content is not low at all. For example, our tufting machine is supported by more than 103 active global patents (including 7 Chinese patents). We must pay attention to continuous innovation and the protection of property rights knowledge, to create a competitive and orderly market environment.” Talking about the future development of CMC, Greg Pawson said that innovation is the soul of enterprise development and the core of CMC. "No matter how the international environment changes, win-win cooperation is the fundamental principle. CMC will always keep open-minded, deeply cultivate the Chinese market, grow together with Chinese customers, help the sustainable development of the industry, and continue to take CMC's responsibility.”
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