Pajamas have added some social attributes on the basis of improving sleep quality, forming a more diverse pajama culture.

According to a new study by market and consumer behavior research firm NPD Group, sales growth rate of pajamas priced at USD 50 and above will grow three times as fast as the growth rate of total pajamas market in 2020. The global pajamas industry has exceeded USD 10 million in 2019 and is expected to exceed USD 18 million by 2027.

 

After sportswear and comfortable underwear have become popular, will pajamas become the next clothing trend?

 

The rise of the pajama industry is inseparable from the changes in people’s daily life caused by last year’s pandemic. In the home office scene, pajamas add some social attributes to the basic functions of improving sleep quality, forming a more diverse pajama culture.

 

The analysis report of China’s pajama industry in 2020 points out that 75 percent - 80 percent of consumers will choose pajama in the next five years. In the next five to ten years, the pajama market will usher in a period of rapid development and become one of the segments with the most development potential in the apparel industry.