On November 10, the official website of the China National Commercial Information Center released the national children’s shoes sales data for September 2020. The retail sales of children’s shoes in major national large-scale retail enterprises, mainly department stores, increased year-on-year and decreased month-on-month.

According to the monitoring data of the China National Commercial Information Center, the retail volume of children’s shoes in September increased by 5.39% year-on-year and decreased by 7.63% month-on-month. According to the monthly brand data, the retail price of children’s shoes is concentrated between 100 yuan and 200 yuan, which is basically the same as last year. The comprehensive market share of brands with an average price of RMB 200-300 increased by 2.32% year-on-year, with the largest increase. The comprehensive market share of brands with an average price of RMB 300-400 dropped the fastest year-on-year, down 2.65% year-on-year.