It is understood that more than 88% of stores under the Inditex Group closed during the reporting period in the first fiscal quarter. As of the end of April, the group’s eight apparel brands, including Zara, had only 965 stores in operation worldwide, and this number was less than one-seventh of all stores. In the case of unsatisfactory operating data, closing stores has become one of the giants’ consensus. Inditex said it plans to permanently close its 1,000 to 1,200 stores, equivalent to 13% to 16% of its global stores.

International clothing giants are struggling to survive, so what about the domestic clothing industry?

Tonghuashun data shows that in the first quarter of this year, among the 53 listed companies in SWS Industry - Apparel Home Textiles, 23 companies suffered losses in performance. In addition, eight clothing home textile companies issued the performance forecast for the first half of 2020, of which one is expected to have a first loss, one is expected to continue performance loss and two are expected to performance decrease.

In fact, with the gradual reopening of offline stores for domestic apparel companies, performance can still be maintained. With the global development of the pandemic, garment export companies are ushering in “order shortage.” In a special period, online sales and discounts have become two keywords in the apparel industry. In addition to the online transformation, offline clothing companies can also make strategic transformations.