The report shows that the scale of China’s cross-border e-commerce market reached 10.5 trillion yuan in 2019, an increase of 16.66% compared with 9 trillion yuan in 2018. Chinese cross-border e-commerce has increasingly higher requirements for capital, technology and services, and the industry threshold and operational difficulty have increased accordingly. Cross-border e-commerce has begun to develop towards refinement, branding, localization and diversification.

According to the monitoring data of the DATA.100EC.CN, the cross-border e-commerce industry penetration rate in China is 33.29% in 2019, which is an increase of 3.79% compared with 29.5% in 2018. The scale of cross-border e-commerce transactions in 2019 accounted for 33.29% of China’s total import and export value of 31.54 trillion yuan. The penetration rate has steadily increased compared to last year, and the role played by cross-border e-commerce in promoting the development of traditional foreign trade has become increasingly prominent. In terms of import and export structure, in 2019, China’s cross-border e-commerce accounted for 76.5% of the import and export, and the import proportion was 23.5%. In the cross-border e-commerce transaction structure, the proportion of the import and export is generally stable, but the proportion of imports is constantly expanding. In 2019, international competitive advantages have been significantly improved, especially the effectiveness of export brand building. My country’s exports to countries along the “Belt and Road” and Latin American countries have increased, and new markets have achieved remarkable results.

According to the monitoring data of DATA.100EC.CN, the cross-border e-commerce B2B transactions accounted for 80.5% of cross-border e-commerce transactions in China in 2019. Cross-border e-commerce B2C transactions accounted for 19.5%. In terms of cross-border e-commerce transaction model structure, import and export B2B accounts for 80% of the transaction size, and B2C transaction model accounts for nearly 20%, and the trend of continued expansion is obvious.

In terms of investment and financing, the amount of investment and financing in cross-border e-commerce in 2019 is 21.47 billion yuan, of which export e-commerce is 4.146 billion yuan, accounting for 19.3%; imported e-commerce is 16.997 billion yuan, accounting for 79.2%; cross-border service providers are 329 million yuan, accounting for 1.5%. There are 9 financings for imported e-commerce, and the amount of financing is huge. It can be seen that imported e-commerce still dominates cross-border e-commerce. In addition, under the background of economic globalization, cross-border e-commerce is expected in the future.