Faced with the serious impact of the pandemic on the industry, this season’s fashion week reconstructed the industrial model, reconstructed the consumption concept, and reconstructed the marketing model through substantial integration and innovation.

This season’s fashion week is composed of major sections such as fashion releases, live sales and fashion presentations, and fashion forums. A total of nearly 170 brands from home and abroad participated. Among them, there are hundreds of well-known domestic brands, they come from 11 provinces, cities and regions; there are 64 brands from 15 countries and regions.

China Fashion Week integrates key areas on the upstream and downstream of the industrial chain, uses Internet digital innovation technologies to empower the B-end and C-end of fashion, and superimposes traditional elements such as physical, capital and labor with new elements such as intelligent manufacturing and information technology and digital growth, tries to build a brand-new industry infrastructure, present a three-dimensional industrial service support capability, help the industrial development in an pandemic situation, improve the industry’s ability to withstand crises, and strengthen the foundation of the sustainable development of the fashion industry.