Knitting foreign trade enterprises should make preparations for turning crises into opportunities in advance

Apr 22, 2020  |  by zhaoxh
According to the statistics of the Ministry of Commerce, as of April 10, the capacity resumption rate of over 76% of key foreign trade enterprises in China has exceeded 70%. Under the pandemic situation, knitting foreign trade enterprises, whose orders are delayed and whose business is trapped, are looking for new opportunities while their production is on the normal track. Industry insiders believe that these opportunities are also reserved for those enterprises that have made preparations early.



Increase the strength of independent design and development
In the short term, textile and garment exports will lose one or two seasons of sales opportunities due to the shrinking market demand caused by the pandemic in Europe and the United States. The fact that there is less demand for overseas orders under the pandemic does not mean that there is no demand. At present, the focus of enterprises is to develop new products in close combination with the market. When the pandemic is over, they will quickly provide brand customers with full products. They have not only passed the economic difficult period of foreign trade enterprises, but also developed new customers. They believe that they will recover soon.
 
Develop a new market for high-end products
Industry insiders said that in recent years, the market share of domestic high-end knitwear products has been growing, and the overall transformation of China’s knitwear industry to high-end is also a positive response to the call for high-quality development and the requirements for the development of high-end manufacturing industry. However, in the transformation of knitting foreign trade enterprises to high-end, there is not enough technology, but also design, ingenuity and more refined products.
 
Fashion technology meets the demand
Industry insiders believe that in recent years, the knitting industry has been advocating the consumption concept of national health and environmental protection. From yarn source to garment manufacturing process, from finished product sales to logistics and old clothing recycling, the concept of sustainable development has been guiding enterprises to accelerate transformation and upgrading. Many fashionable and technological knitwear products continue to emerge, which has become the most effective and consumption hotspot of the industry.
After this pandemic, as global consumers continue to increase their awareness of self-health protection and safety, “fashion + health + technology + function” knitted products have become an important research and development direction for enterprises, and the knitting industry will also show stronger in the future.
 

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