Ningbo textile and apparel enterprises seek opportunities in crisis
Apr 20, 2020 ｜ by zhaoxh
As an important national textile and apparel industry base, Ningbo Haishu District has more than 2,000 domestic leading enterprises and many small and medium-sized textile and apparel enterprises. Last year, the annual output value of enterprises above designated size exceeded 30 billion yuan. As a textile and apparel enterprise in a labor-intensive industry, it has been greatly affected by the COVID-19. Chu Mengxing, secretary of the Haishu District Party Committee and district governor, said: “With scientific research and technological innovation, sales model innovation, and management innovation, our enterprises have been able to withstand the pressure and seek opportunities, and have found new growth points on new paths.”
New technologies promote growth
In the past few days, the 30,000-square-meter garment workshop in the Peacebird apparel production base has been busy. In order to combat the pandemic, Peacebird actively joined the “Ningbo Emergency Mask Production Group for Civilian Masks”, and led scientific research. At present, the first batch of 1 million civilian masks provided by the company has been put on the market.
The leading enterprise in the domestic electric blanket industry, Owfine, formed a scientific research team and developed a smart blanket for the elderly with the help of cloud data technology implantation and remote connection technology for electric blankets. Family members can learn about parents’ blood pressure, heart rate, and sleep health dynamic information through the mobile APP. During the pandemic, corporate sales increased by more than 10% year-on-year.
More than 3,000 domestic stores of Youngor are closed, all employees of the company have participated in the “new retail” after receiving marketing training in the Wei Mall, and the WeChat group and Moments have become the “new battlefield” of Youngor.
Big data strong support
In the early stage of resumption of work, it is difficult to guarantee the arrival rate of many designers and managers of textile and apparel enterprises. Beyond Group is constantly improving the remote office system, continuously promoting the modern transformation of labor-intensive industrial management methods, and ultimately improving its ability to resist risks.
Government departments take the initiative to find common difficulties in enterprises and solve problems in a timely manner. As of now, the textile and apparel enterprises above the designated size in Haishu District have all resumed work, and most of the enterprises have recovered their production capacity close to the same period last year.
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