Promoting the first area of world-class children's wear industry cluster: Qingdao shaping a new landmark of "Jimo children's wear"
Mar 22, 2019 ｜ by CT
On March 12, the government of Jimo District of Qingdao and China National Textile and Apparel Council held a press conference on "Building a first area of world-class children's wear industry cluster" in the Jimo children's wear exhibition hall of China International Fashion Fair. In order to achieve the development goal of "jointly building a first area of world-class children's wear industry cluster", the government of Jimo District will focus on improving design and development, upgrading high-quality manufacturing, building regional brands, expanding sales channels, and strive to use 5 to 10 years to build Jimo into the first world-class children's wear industry cluster in the country.
In order to promote the integration of online and offline development, the area will take the existing market in Jimo as the basis, line the offline market and the online market as the main body, and insert the brand and Internet plus wings for the Jimo 100 billion class apparel industry chain. This area will build an OSO innovation model for Jimo children's wear, combine the current O2O (supply chain + block chain) and B2C e-commerce model, increase product experience and service upgrade, as well as the off-line terminal display transaction, build an integrated service platform of online supply chain e-commerce platform, intelligent material management, intelligent warehousing and Jimo children's wear collection hall, and build a new wholesale business of "smart market". Relying on the online supply chain platform, cooperating with quality inspection center and insurance company, we formulate the overall output standard of Jimo children's wear, add geographical indications, product quality inspection and quality assurance marks on the garment hanging tags, realize the data-based, convenient and efficient management of merchants, commodities, business circles and platforms, so as to promote Jimo high-quality children's wear brands to go abroad collectively, expand sales channels, and establish "safety, quality, fashion" Jimo children's wear commercial brand.
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