ISKO I-SKOOL™ Denim Awards : More special patterns besides creativity
Jun 23, 2017 ｜ by Ren Mengmeng, (translated by Shen Da)
On June 20th, the competition of the Fourth ISKO I-SKOOL™ Denim Awards 2016/2017 (referred to as I-SKOOL™ Denim Awards - Competition in China) to choose winner in China was successfully held in Shanghai, fully unfolding the charm of denim.
Sponsored by the world's leading denim fabric brands ISKO™ and China Textile Information Center, and with full cooperation of Donghua University, Tsinghua University, Beijing Institute of Clothing Technology and Hong Kong Polytechnic University, the competition invited many elites and specialists from all sectors of China denim industry to act as judges, and dozes of guests including professional media, college teachers and students and representatives of clothing brands, to witness and vote for the event. Through scientific integration of votes from judges, guests and Internet, four designers won the awards and they would participate in the global final in Milan, Italy, on July 12th, to communicate with denim designers from the world’s major top universities.
List of Judges:
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John Wong |
CEO of ISKOTM in China |
|
Luo Weilin |
chief representative of ISKOTM in China |
|
Zhang Wei |
deputy director of China Textile Information Center, general manager of Dabo Business consulting (Shanghai) Co., Ltd. |
|
Yan Jun |
founder of Capsule Fashion |
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Yuan Ze |
Famous clothing expert & Professor of Fashion and Clothing Design Major of Shanghai Institute of Visual Arts |
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Wang Zhaohui |
Professor of Clothing Engineering Major of Donghua University & Vice President of School of Clothing and Art Design |
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DavideRighi |
Italian Denim R&D Expert |
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Lin Sen |
Product Planning Director of REPLAY in China |
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Kang Xueqin |
Marketing Manager of Lenzing (China) |
List of competitors:
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Winner |
Excellent players |
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Academy of Arts & Design, Tsinghua University - An Da |
Academy of Arts & Design, Tsinghua University - Bi Ran |
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Donghua University - He Fangyu |
Donghua University - Hong Mengxi |
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Beijing Institute of Clothing Technology - Yang Yan |
Hong Kong Polytechnic University - Xu Wanying |
|
Hong Kong Polytechnic University - Liu Junhao |
Beijing Institute of Clothing Technology - Song Yixin |
Unlike in previous years, the key words of this competition highlighted "Environmental protection" and “Education”, which realized an effective integration with the words of “fashion trends”, "creativity", "design" and “supply chain". Jong Wong, CEO of ISKOTM in China, in the opening speech said that this activity would enrich environmental connotation of denim fabric in China, and also deepen the positive influence to the whole supply chain of denim fabric and clothing design. Zhang Wei, deputy director of China Textile Information Center, general manager of Dabo Business consulting (Shanghai) Co., Ltd., combined fashion trends to analyze future market; Yan Jun, founder of Capsule Fashion, focused fashion and innovation to share new creative ideas from the perspective of brand; Zhang li, marketing manager of ISKOTM in China, shared the latest trends and ideas of denim fabric of ISKOTM, and effectively connected the creativity and works of each designer. In addition, the theme of "special pattern" penetrated to each link of the competition.
Jong Wong Zhang Wei
Yan Jun Zhang Li
Environmental protection concept deeply rooted in the industry
FatihKonukoglu, global CEO of ISKOTM, indicated that as the world’s leading high-end denim fabric manufacture, we knew that our choices could make a real difference to the environment and took social responsibility to maintain sustainable development. It corresponded to the current situation and demands of China, which was an important producer of denim fabric and in efforts to decrease pollution, so how can we solve the current predicament? Luckily, there were answers in each creative work of the competition, and fabrics of all works were from ISKOTM, which practiced the concept of “sustainable development” from R&D of products to production process, such as saving and recycling water, conserving electricity and reducing carbon emissions into all series of production and R&D of ISKOTM.
The products of Earth Fit™ of ISKOTM was the representative of denim fabric in "sustainable development". In the process of the products, they used healthy chemical additives, environmental organic cotton, fine cotton (BCI, Better Cotton Initiative), and regenerative cotton, as well as Polyester made from plastic bottles as raw material, with less energy consumption and pollution, obtaining Nordic SWAN Ecolabe. ISKOTM became the world’s first denim fabric enterprise to get this award. It was not only related to fashion, but also to industrial development, even to ecological civilization.
Deepen talent development path to influence denim fashion
The fierce competition also boosts the determination of ISKOTM to develop high-quality denim fabric and cultivate creative talents. Co-founded by ISKOTM from Turkey and its partners, ISKO I-SKOOL™ Denim Awards is a denim education training project to be committed to sharing the future trends and technology of denim industry and focusing on motivation, training and education. ISKO I-SKOOL™ aims to find and cultivate young talents through two different competitions of Denim Design Award and Denim Marketing Award, which are real competitions to supply professional knowledge and perfect practice to spread revolutionary denim technology, as well as a “community” gathering industry value of denim partners.
Cooperated with global leading design institutions, ISKO I-SKOOL™ Denim Awards is an achievement Outside School to find and reward talented students. It shares how to produce denim and the concept of industrialization, meanwhile it stimulates student’s design ability and creativity in tailoring. The four superior students with their teachers will be supported to participate in denim fashion salon in Milan, Italy and take part in the final as Chinese representatives. During the final, they will have chances to communicate with sponsors of SWAROVSKI, LENZING and others, so as to get a full understanding of industry knowledge and market condition, making designers form a forward-looking vision based on the whole industry chain.
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