Mercedes-Benz China Fashion Week: Chantel Gong
Mar 29, 2017 ｜ by Flora
On March 28, Chantel Gong by Gong Hangyu collection show is held in the Banquet Hall of Beijing Hotel. Chantel Gong digs the characteristics of traditional Chinese costumes, especially cheongsam, and then combines it with modern way of life to make traditional custumes more close to life, more vogue and with art fashion. Brand designer Ms. Gong Hangyu graduated from the design schools in Korea and France and onece travelled nearly 40 countries in her youth. Her design style is the synthesis of Korean elegance, French romance and American pragmatism, and also present the beauty of artistic conception and graceful style by integrating the Oriental culture and art. Her product promotion is a breakthrough on tradition. The cultural experience and art interactive experience has drawn wide attention once it is launched and has built a kind of new Chinese way of life.
The products adopt crafts of western-style cutting and profile combined with traditional Chinese embroidery, beading and exquisite handmade works. Female aestheticism feelings is expressed in details, and thus shows a perfect combination of Chinese and western culture and technology.
Based in Beijing, Chantel Gong’s business focuses on the design and cultural creativity. Now it is a comprehensive platform with local features and mutual supports, including design production headquarters in Hangzhou, marketing headquarters in Shanghai, cultural communication headquarters in Ningbo etc. Chantel Gong treats the Oriental costumes as a carrier, disseminates clothes ideas with culture and art creatity, which overturs the limitations of traditional apparel companies. the Internet thinking redefines the design not just a product but also a mode for creative communication and idea innovation.
This collection show will be a breakthrough. By combining the whole show with musical, the plot of this show will twists and turns, bringing the audience with visual pleasure and enjoyment.
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