As the sunlight scattered on the sea of Guanyinshan in Xiamen, a space that bridges creativity and industry opened its door to the world. On December 15th, following a ribbon-cutting and unveiling ceremony, YKK Xiamen Guanyinshan Showroom, the brand's second and largest comprehensive showroom, was officially inaugurated.





This showroom is more than a product display window, it is an "Inspiration Hub" integrating exhibition, co-creation, and service. Its launch signifies YKK's progression in the Chinese market from “building an efficient product proposal system” to a new stage of “deep collaborative co-creation.”

One space, one inspiration hub

As the world's second comprehensive YKK showroom following London, UK, the opening of the Xiamen Guanyinshan Showroom represents a crucial step in Shenzhen YKK’s deepening localization plan.

Since its establishment thirty years ago, Shenzhen YKK has consistently cultivated the Chinese market, prioritized customers’ satisfaction and responding swiftly to needs across four dimensions: products, R&D, lead-time, and service. Facing the evolving landscape of China's zipper industry, marked by accelerated iteration and the rise of fast-response supply chains, YKK chose to establish the showroom in Guanyinshan, a hub for brands, to move closer to customers and collaborate on innovation with greater agility.



“Choosing Xiamen Guanyinshan isn't just about shortening physical distance; it's about building closer relationships with designers and planning teams and encouraging deeper collaboration,” emphasized Tatsumi Kojima, Sales Director at Shenzhen YKK. “We will integrate local Chinese R&D resources with YKK's global technology network to create a one-stop service loop covering everything from product proposals and sample development to mass production. This is not just an exhibition space, it is a gateway to cooperation and co-creation, embodying the YKK philosophy of the ‘Cycle of Goodness’ - only by creating value for customers can a business prosper in the long term.”

From 'idea' to 'reality', one-stop experience comes to life

How can inspiration come to life? The Xiamen Guanyinshan Showroom provides the answer through its nuances.

Upon entering, visitors will be greeting by a trend zone displaying full-colour YKK water repellent zippers, which blends global trends with functional innovation. Next is a product library with hundreds of materials, colours and functions, showing YKK's technical expertise and forward-thinking vision in the field of zippers. Brand garment samples and bags vividly demonstrate the transformative power of accessories in design.

The “co-creation space” in the showroom worths more attention. Sales Manager Han Jiangbo explains, “Here, clients can verify design concepts by on-site 3D printing, AiryString® sewing mold up and digital simulation technology. They can also select samples and place bulk orders directly. The showroom is supported by dedicated product development and market expansion teams, offering customers a VIP channel with prioritized sampling, production scheduling and delivery, as well as seamless integration of the ‘showroom experience + localized service’ through linkage with nearby offices.”

Star products also highlights YKK's dual commitment to “functional advancement” and “sustainable innovation”:
Usage scenarios of waterproof zippers have been expanded from professional outdoor gear to marine sports, urban wear, and even high-end casualwear. Recycled chains have been used to well balance performance and environmental responsibility.



 
The　AiryString® Zipper represents a structural revolution by eliminating the traditional tape, with the zipper teeth being sewn directly with the fabric. This innovative design achieves a lightweight, soft, and flat finish, significantly improved designers' creative thinking and redefining the role of the "zipper" in apparel.

Opening the door to co-creation, cultivating a new landscape

YKK is currently undergoing a comprehensive transformation from "supplier" to "solutions partner". YKK has built an agile service system that covers the entire supply chain. This has been achieved through process re-organization, from trend forecasting, dynamic material preparation to development risk warnings and rapid complaint response.

The Xiamen Guanyinshan Showroom is the physical embodiment of this transformation. “Our goal is efficiency,” states Chen Xiaocui, Head of Merchandise Production Planning Dept. at Shenzhen YKK. “From learning trends, matching solutions, verifying outcomes to joint development, our aim is to collaborate with our clients to transform creativity into viable solutions more quickly, accurately, and effectively. Here, we do not just show what we have, we explore what we can create together.”

In the future, we will regularly host zipper development seminars in the showroom, serving as a consistent platform for brand training and needs-matching. At the same time, Shenzhen YKK has established a fast-response production line with a daily capacity over one million units, supported by a front-and-back-end linkage mechanism to ensure the delivery of urgent orders.

As a gateway to cooperation and co-creation between YKK and its clients, the Xiamen Guanyinshan Showroom is ready to embark on a shared journey of mutual prosperity with customers. YKK's commitment to China's domestic market is clear, as is its belief in the "Cycle of Goodness" that drives its brand-new ecosystem. In this promising land, inspiration is igniting, collaboration is growing, and the future is being written together.