On November 26, China Apparel Brands and Keqiao Textile Industry Chain Enterprises Exchange and Matchmaking Meeting was held at the Zhejiang Branch of the China Textile Information Center.

 

Ruan Chunping, director of the Creative Industry Service Center of China Textile City, attended the event and pointed out in her speech that from fashionable women’s wear to business men’s wear, from down apparel to sportswear, “Keqiao Selected” has always been anchored to the needs of the industry and built an efficient platform to enable high-quality fabrics to be accurately matched with high-quality brands, and to create win-win results through in-depth cooperation.

 

Chen Ling, Deputy Director of the Creative Industry Service Center of China Textile City, Wang Li, Director of the Industry Cooperation Department of China Textile Information Center, and Chen Jia, Deputy Director of the Industry Cooperation Department of China Textile Information Center, attended the matchmaking meeting. 22 apparel and e-commerce brands, including Bosideng, Li Ning, TonLion, and Youngor, 31 "Keqiao Selected" enterprises, and 10 large-scale printing and dyeing enterprises from Keqiao participated in the event.

During this matchmaking event, the brands' demands primarily focused on fabrics for autumn and winter wear, including down jackets, windbreakers, outdoor gear, jackets, and suits. Based on in-depth preliminary research, Keqiao enterprises brought high-quality fabrics made from natural fibers and blends, such as cotton, linen, silk, wool, acetate, and TR. A significant portion of these fabrics were selected through the "Keqiao Selected" program, showcasing the fashion design standards and technological innovations of Keqiao's textile industry in the fabric sector.

 

Textile printing and dyeing has always been a pillar industry in Keqiao. Zhao Haifeng, Chairman of Weiyi Industrial, stated that some printing and dyeing companies are eager to expand their business channels and hope to cooperate with more apparel brands through the "Keqiao Selected" matchmaking event. Chen Cheng, general manager of Ailis Dyeing and Finishing Co., Ltd., noted that the company is currently fully engaged in the new cellulose fiber market, overcoming color difference problems with new sand washing processes, and vigorously exploring new paths for the development of Tencel filament products.

 

This matchmaking event effectively connected the supply and demand channels between Keqiao's textile industry chain and national apparel brands, achieving a closed-loop and efficient connection from fabric research and development, dyeing and finishing to end-brand applications. It inspired participating companies to upgrade their key businesses towards high-quality, high-functionality, and green sustainable directions that brands truly need.