The 'secret' of the innovative development of Chinese textile brands
May 21, 2025 ｜ by Qiu Shuchen
In this era of full of challenges and opportunities, facing continuously differentiated consumer demands and increasingly fierce market competition, how should Chinese textile brands enhance their intrinsic value and shape a high-end image?
On May 6th, in order to explore this issue, many insiders from the textile and clothing industry gathered in Keqiao, Shaoxing for in-depth communication.
“The innovative development of textile brands is a systematic project. " Said Sun Ruizhe, President of the China National Textile and Apparel Council. He said that:” In order to create a good Chinese brand, it is necessary to root in the essential characteristics of the industry and integrate into the changing trends of the environment.”
Generation Z consumers hope to be valued by brands.” Linda He, Chief Account Director at Amazon, stated that Amazon continues to offer a convenient and enjoyable shopping experience through real-time virtual try on, recommending suitable personalized products, and allowing members to purchase through multiple channels.
Jiang Yanhui, Senior Vice President of Handa Industries, pointed out that Handa focuses on creating differentiated products, taking products with different application scenarios such as home and outdoor as examples, to explore how the fabric structure, load strength, and functional characteristics can meet the needs of the 3-kilometer living circle, 5-kilometer urban circle, and 20 kilometer suburban outer circle.
The rapid development of AI and the rise of social media have provided us with a new way to communicate with end consumers.” Chen Ke, Director of Marketing and Corporate Information at Sateri, pointed out that technology can further help companies understand direct and indirect customers, enhance the commercial effectiveness of marketing, and achieve more breakthroughs.
Zhao Jianfeng, Assistant General Manager and Director of the Supply Chain Management Center of Ellassay Group, believes that now is the golden period for the development of material brands. Learning to use AI can effectively improve the efficiency and accuracy of enterprise.
The organizers of the conference also guided guests to visit the 2025 Keqiao Textile Expo (Spring) in Shaoxing China, where they had in-depth communication with outstanding textile enterprises participating in the exhibition.
From rich materials such as cellulose, lyocell, modal, sorona, chinlon, cupro, polyester, to diverse functions such as waterproofing, sun protection, antibacterial, and coolness, Keqiao Enterprise has showed its latest development achievements in fashion design, technological functions, and green environmental protection, accurately meeting the needs of brand's fabric procurement and research development.
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