On April 9, 2025, the Vietnam Saigon Textile & Garment Industry Expo in Ho Chi Minh City attracted significant attention from the global textile industry. This influential textile event in the ASEAN region attracted more than 1,000 exhibitors and 30,000 textile industry players from 25 countries. The event provided a platform for Eversun Jinjiang's international business team to showcase its high-quality products such as dyed yarns, recycled fibers, ATY, ACY, DTY, etc. Eversun Jinjiang's participation highlighted its technical expertise and market insight, demonstrating the core competitiveness of "Made in China" to global customers and consolidating the brand's position in the textile supply chain in Asia and even the world.

　　Vietnam: The most important market for Eversun Jinjiang's globalization strategy

　　As the world's second largest textile exporter, Vietnam's textile and apparel export value is expected to exceed USD 40 billion in 2025. The country's highly export-oriented economic model and free trade agreement (FTA) policy have provided international enterprises with zero tariffs, industry chain integration, and other benefits. However, Vietnam's local textile industry continues to face challenges, including a significant reliance on fabric imports from China, with over 60% of high-end fabrics requiring purchase. Eversun Jinjiang recognizes this challenge and is taking proactive steps to develop and strengthen the Vietnamese market. The company is also working to enhance the supply chain system in Vietnam, positioning itself for a more globalized business strategy. Vietnam is seen as a key strategic base for Eversun Jinjiang, not only because of its huge demand potential, but also as a strategic launching pad to connect Southeast Asia, Europe and the United States. At this exhibition, Eversun Jinjiang showcased its core products of "Green Technology + Customized Solutions", including regenerative fiber series, which directly meet the demand of low-carbon transformation of Vietnam's textile industry; ACY, DTY and other differentiated yarns, which target the high-end garment and functional fabric market, and precisely meet the urgent demand of Vietnam's manufacturers for high value-added raw materials.

　　Technology empowerment and innovation

　　During the exhibition, Eversun Jinjiang's booth was the main attraction for professional buyers. Its color yarn products garnered the attention of international brands such as Decathlon, H&M, and ZARA. The company's products are popular with European customers because they are made with recycled materials and are environmentally friendly. The company's international business team has a good understanding of industry trends. This is due to their extensive communication with local companies and multinational buyers in Vietnam. This has provided the team with valuable insights for future research and development initiatives.

　　From Vietnam to the World

　　Eversun Jinjiang's participation in this exhibition is part of a plan to develop the Vietnamese market and implement its strategy of "Global R&D - Regional Manufacturing - International Sales." The company aims to swiftly address market demands in Southeast Asia, South Asia, and Central and Eastern Europe by leveraging the Vietnam market as a strategic hub. Concurrently, it will promote China's textile technology standards to meet international standards and facilitate China's ascension to the high-end segment of the global value chain through synergistic innovation with international customers.

　　Outlook

　　The global textile industry is undergoing significant changes due to political developments and the ongoing low-carbon revolution. Vietnam is a key player in this transformation. Eversun Jinjiang, a company that is expanding its global reach, is a prime example of this trend. And it is time to be rule maker rather than follower. In today's globalized economy, companies must consider globalization not just an option, but a necessity. Eversun Jinjiang will leverage Vietnam as a strategic base to fuel the next decade of growth for China's textile industry.