“Hangzhou · Artwave Town”: For a new high in fashion
Mar 31, 2016 ｜ by
“Hangzhou · Artwave Town”: For a new high in fashion
By Zhao Zihan
On March 16th, 2016, during China International Fashion Fair 2016 (Spring), a “strategic cooperation agreement” aiming to jointly promote the building of “Hangzhou · Artwave Town” was signed by China National Garment Association, China Fashion Association and Yuhang District People’s Government. Meanwhile, China National Garment Association and China Fashion Association set “Hangzhou · Artwave Town” as the key innovation demonstration project of China’s garment industry during the 13th Five-Year Program period.
2016 is the first year of the 13th Five-Year Program, also from which China’s garment industry welcomes a new period of transformation and upgrading from large to powerful. In 2015, Zhejiang Provincial People’s Government promulgated the “Guiding Opinions on Accelerating the Development of the Fashion Industry”, saying that by 2020, the fashion industry in Zhejiang Province will have been cultivated to be worth of over 1,000 trillion yuan, growing into a fashion industrial system, design marketing as the core, intelligent manufacturing as the basis, and independent brands as a hallmark.
Artwave Towns are the first provincial-level special towns in Zhejiang province, located in the core area in Yuhang District of Hangzhou city. Covering a planning area of three square kilometers, it is the only special town positioned to be fashion industry for its location advantages and strong industrial base.
For a long term, China National Garment Association and China Fashion Association have been in strong support of the development of “Hangzhou · Artwave Town” project centered on “China · Artwave Center”. On the signing ceremony, the above mentioned two Associations entitled “An Innovation Demonstration Base during the 13th Five-Year Program Period” to “Hangzhou · Artwave Town”.
In the coming five years, aiming at “The International Fashion Talent Gathering Center”, “The International Fashion Creativity Exchange Center”, and “The International Fashion Leading Center”, China National Garment Association, China Fashion Association and Yuhang District People’s Government, with common prospect, strengthened cooperation for complementary advantages and gathering of high-end resources, so as to accelerate the development of industrial ecology.
In order to create an innovative demonstration base and build a creative public service platform as well as a maker space for cutting-edge designers, an education highland for talents in Chinese fashion creativity,the two Associations will establish the leading industry-related public service platform system in “Hangzhou · Artwave Town” to build an innovative industrial chain system under the “cloud economy”. In addition, they are going to promote the gathering of cutting-edge designers who will enjoy a full range of support and services including R & D, supply chain management, brand communication and promotion.
In terms of cultivation of creative talents in fashion, initiated by Yuhang District People’s Government and the Artwave Center Project, the two Associations cooperated with outstanding domestic garment enterprises as well as international Fashion Institutes, to start the preparatory work of Fashion College. It is projected to accelerate the cultivation of creative fashion talents through international academic education and short-term training, to provide talent support for the development of the fashion industry.
Taking 2016 as a starting point, a series of annual events focusing on “promoting brand model innovation”will take place in “Hangzhou · Artwave Town”. “China Fashion Forum · Hangzhou Summit”, organized by China National Garment Association, will be held in “Hangzhou · Artwave Town” each year since the second half of 2016, and it will be a permanent site for the event.
China National Garment Association, China Fashion Association and Yuhang District People’s Government are to carry out selection activities among domestic outstanding graduates in costume design, and the selected excellent students will have the chance to participate in London’s “Graduate Fashion Week” in the United Kingdom.
Though small, there are big dreams; though small, there is big power. Hangzhou city as well as Yuhang district governments has attached great importance to the construction of such special towns, and has made great efforts in the continuous exploration of development integration between the city and the human. For “Hangzhou · Artwave Town”, “international and fashion”, “art and culture”, “industry and talents” are a starting point and foothold of urban development. Taking this cooperation as an opportunity, various kinds of high-quality resources could be input for continuous optimization of industrial structures.
Artwave Town Events
“Fashion & Culture District” project was launched in November 2015
The Town saw realized investment of 2.13 billion yuan in 2015.
Linping New City Forest Sports Park covering an area of 593 mu started its construction in February 2016.
The main body construction of “Fashion & Culture District” will be accomplished in April 2016.
The internal decoration of “Fashion & Culture District” will be finished in this August.
Culture masters’ studio, fashion design teams, and the platform for the artists are to make their appearance during G20 in the coming September.
Beijing Foreign Studies University affiliated Hangzhou Foreign Language School is to open in the following September
At present, the Artwave Town has signed with 18 regional garment enterprise headquarters, such as D2C and JNBY.
A series of international fashion activities will be introduced into the Town this year.
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