Recently, Tmall released the “2021 Spring/Summer New Fashion Report” showing that from 2018 to 2020, 70,000 new apparel merchants settled on Tmall to achieve sales of more than 100 billion and released more than 50 million new products.

Among them, from April 2020 to April 2021, the turnover of 1,300 new apparel brands exceeded 46 billion, and the turnover of 66 brands exceeded 100 million. Last year’s Double 11, 95 brands sold more than 100 million yuan, of which 5 were new brands, more than 30 brands had a year-on-year growth rate of more than 300 percent, and many new brands even ushered in a growth of more than 10 times.

 

Data show that in 2020, Tmall streetwear transaction volume increased by more than 120 percent year-on-year, and the growth rate of designer brands exceeded 180 percent year-on-year. In addition to EVISU, IT, Aape, Carharrt WIP opening Tmall flagship stores, Kenzo, Acne Studio, Alexander Wang, Ground Zero and other luxury brands are also opening at Tmall.

 

The report shows that Gen Z has become a growth driver for the apparel industry. Whether it is consumer groups or consumption frequency, their growth rate is faster than the market. At present, Tmall platform has attracted nearly 200 million Gen Z people.

 

It is reported that Tmall Apparel has launched the “New Debut Plan”, which will help 300 new brands to sell over 100 million yuan, and 30 new brands to sell over 1 billion yuan in the next three years.