“1-yuan customization” of Youngor: A nice shirt for you

By Zhao Zihan

36 years, a stage of life, from birth to maturity; 36 years, a witness to history, from the grassroots to the stable; 36 years, a sign of the brand, from quantity to quality. During the 19th Ningbo International Fashion Fair, Youngor built a shirt hall highly concentrated from shirts as well as the images to differently present an interpretation of a brand’s stick to its original intention.

A shirt’s supreme journey

Youngor, a well-known menswear brand, the ultimate pursuit of technology and stringent quality control can be said to be its synonyms.

Youngor, respectively taking cotton and hemp as the prototypes, launched two cartoon images named “mianmian” and “mama” who told the visitors the complete process from a cotton seed to a shirt in the form of animation during the show.

From cotton, spinning, weaving, dyeing & finishing, cutting pieces to sewing, the lovely “mianmian” and “mama” illustrated the original boring production process in an impressive way, revealing Youngor’s product culture, i.e. the control of the whole industrial chain and the pursuit of perfection, and inputting young blood to such a brand as Youngor full of deep inside information. Moreover, the exhibition of 75 white shirts as well as collars and sleeves of various styles iconically interpreted how details can lead to total difference of style, helping each individual find their own style.

The Shirt Hall also exhibited the different series of casual, business, and executive: the executive series made of high-count cotton has brought such nature of cotton as skin friendly and luster to the extreme; wrinkle-resistance HP fabrics, iron-free VP clothing, iron-free DP cotton shirts ... , the continuously innovative and upgrading business series has created the new ultimate in iron-free area; the natural cotton and hemp casual series has achieved a new breakthrough in terms of natural freshness.

Interaction design and personalized custom

In this Fashion Festival, Youngor launched its service display of 1-yuan micro-custom and full-custom, the details of which will present to you as long as you scan the two-dimensional code. In addition, 1-yuan micro-custom coupon was also available in the Youngor (Ningbo) flagship store, offering you such personalized custom services as sleeve size changes, fancy button sewing, decorative embellishment, and personalized embroidery in the corresponding stores from October 28 to November 28 this year.

It is reported that personalized custom service is not just a simple value-added service; however as a new business area, it will see a gradual transition from the offline one-stop experience mode to O2O mode. This is also the focus of one of the premium services that Youngor will offer its members in its large-scale stores in the future.

The service is available online for on-site reservation, self-help size measurement and order placing, as well as in-store three-dimensional measurement services. The customers can choose fabrics, styles and materials online, and then make a personalized combination, realizing interaction design. It will soon be launch in Ningbo, Shanghai, and Hangzhou as a pilot, followed by the promotion in large stores over the country.

This is one of the strategic objectives of Youngor in its future whole channel operations: combining online and offline resources to achieve the interaction between brands and consumers, providing customers with more personalized products and better services.