Recently, as the official partner of the Beijing Winter Olympics in 2022, Anta Winter Olympics licensed product “national flag sportswear” was officially released. This is the first time in the history of the Chinese Olympics that “national flag sportswear” (according to the national flag law, products with the national flag are not allowed to be sold unless authorized by the state). This release adopts the form of live broadcast, and cooperates with TMall and the anchor Li Jiaqi to launch the “see now, buy now” activity.