According to Liu Yongqing, director of the Consumer Goods Industry Division of the Hebei Provincial Department of Industry and Information Technology, this year, Hebei will support the development of the consumer goods industry in various aspects, including brand enhancement, personalized customization, and pilot demonstrations of textile and apparel creative design.

In the consumer goods industry, the textile and apparel industry takes a large proportion. This year, Hebei Province will focus on supporting the construction of creative design pilot demonstration parks (platforms) and pilot enterprises in the textile and apparel industry, organize the Hebei Provincial Clothing Design Competition, and carry out creative design planning consultation, exhibitions, talent training, brand incubation and other service activities to provide Hebei provincial clothing enterprises and designers a platform to display innovative designs, communicate with each other, and build brand image, and promote the transformation of the industry to the trinity of “design, brand, and manufacturing”.