“The Intertextile Home Textile spring fairs in Shanghai and Guangzhou have become important events on the calendar of industry leaders and decision-makers, who will have the opportunity to take advantage of the demand for fine home textiles and furnishings in the domestic market,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. 

Intertextile Guangzhou Hometextile China with more than 200 exhibitors from China, Germany, Hong Kong and Korea will showcase their home upholstery products on 20,000 sqm of floor space in Guangzhou.Intertextile Shanghai Home Textiles with over 330 exhibitors, from Austria, China, Hong Kong, Italy, Korea, Pakistan and UK, will gather together thousands of potential buyers in Shanghai, “March is the ideal time for industry players to be in China,” Ms Wen further explains. 

Take advantage of the fast-growing domestic market 

The sales of home textiles and furnishings are always entwined with the housing market’s ups and downs. From January to November 2012, total real estate investment in China reached RMB 6.5 trillion, an increase of 16.7% year-on-year. In the same period of time, the total amount of imported textile materials and products was USD 18.2 billion, a year-on-year growth rate of 4.6%. The home textile and furnishing industry is optimistic about domestic sales of high-end imported goods in 2013, such as upholstery, furniture fabrics and leather; and tassels, trimmings and other accessories. 

Home textiles and furnishings are now more than functional household goods —  the market has shown that many people are attracted to items that boast attention to detail and meaningful, interesting innovation. The Intertextile Home Textile fairs in Shanghai and Guangzhou in coming March therefore, offer a platform and opportunity to help traders better understand the burgeoning domestic market. 

Intertextile Shanghai Home Textiles — Spring Edition is organized by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry, CCPIT and the China Home Textile Association (CHTA). 

Intertextile Guangzhou Hometextile China is organised by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry, CCPIT, the China Home Textile Association (CHTA) and the China Foreign Trade Guangzhou Exhibition Corp. The fair is held together with the China International Furniture Fair, the China International Outdoor & Leisure Fair and Homedecor & Housewares China. 

 

 

For Chinese, a new year starts after the Spring Festival, the Intertextile Home Textile shows will be held in March, which is the best time for enterprises to show the new image. Enterprises will show the new development or brand new direction in the exhibition as usual. In addition, March is also an opportunity for orders of many powerful enterprises through a 2~3 days brand news conference with various activities.

 

However, not every enterprise has such financial or would like extravagance and waste. The Intertextile Home Textile Shows just provide an effective platform for those enterprises in time.

 

This platform can gather the most alliance business and market purchasing managers in short time and provide the right place at the right time for every enterprise to show their brands. It is also a perfect opportunity for agents, because they can participate in many conferences at the same time, same place, seeing more new brand products.

 

Order itself is a thing with both risk and opportunity. Weather the product can be the best seller in the future, depends on the experience and vision of alliance business. Alliance business hopes the lowest risk, which needs to know more about all brands. It is a double win thing to display brand products though this platform and provide more preferential policies for alliance business.

 

 

At the beginning of the New Year, home textile brand most concerned about the industry prospects this year. By the end of 2012, a latest research report estimated that since the shrinkage in 2012, China’s residence kind real estate construction will pick up in the first half of 2013. At the same time, the latest data released by the NBS shows that the China’s real estate market is picking up with remarkable features.

 

Homlife Industry and real estate industry are closely related. As a part of homlife products, the home textile industry is also valued. Along with the growth of real estate market demand, the demand of home textile industry also has to be adjusted. The concept of “light repaired and heavy adornment” has been gradually accepted by more consumers, which ensures a considerable development for the holstery industry in 2013.

 

Currently, the most important thing for textile enterprises is to guide consumption, stimulating the consumers’ pursuit and needs of quality life and soft hosltery products. Enterprises should make consumers aware that the soft hosltery product is more economical and practical than other hard furniture, and make them believe that house can be unique by the improvement of beddings, blanket, and other home decorations.

 

But it is not an easy thing to guide consumption for the single brand. Only if all brands joint together, it will be easier to raise consumption consciousness and find more opportunities. Just like the “holiday economy”, merchants will be collective for promotion almost every festival such as “May Day” and “double 11”. Both merchants and consumers are looking forward to this consumption day. Consumers also caught this rule, and many consumers only go shopping in this special day. In fact, this is a consumption habit developed by the industry and market.

 

Intertextile Home Textile Show is the brand gathered moment and is the best time for the industry energy burst. It is believed that every brand can find new development opportunities through the industry development, if all brands can make concerted effort together for guiding consumption.