Current situation and development trend of children's clothing industry in 2019
Apr 10, 2019 ｜ by CT
In recent years, the growth rate of children's wear industry is faster. According to statistics, from 2013 to 2017, the compound growth rate of the domestic children's wear industry market reached 9.68%. In the next three years, the compound growth rate of the industry will remain at about 14%, higher than the growth rate of men's wear industry and women's wear industry. The increasing market scale and rapid growth rate of children's wear have brought good historical opportunities for the development of children's wear enterprises.
Due to the characteristics of large market, low occupancy, higher consumption frequency of children's wear than adult wear and higher gross profit, more and more adult brands begin to lay out children's wear line. Facts have proved that there is a good return on children's clothes. However, with the upgrading of children's wear industry, children’s clothing tending to adultification and high-end has become more and more obvious, and the price has also risen.
For the high price of children's clothing, an insider said that children's clothing is different from adult clothing in supply chain and operation mode. In the supply chain, for safety reasons, the quality inspection of children's clothing is more stringent than that of adult clothing, which determines that the production cost of children's clothing is higher than that of adult clothing. In addition, some adult clothing brands introduce children's wear line. When pricing, they will take into account the brand's own market positioning. At the same time, they should also understand the price of similar products in competitors and industry, and combine the family income of the target audience. In fact, the price of children's clothing is still lower than that of adult clothing.
