Rieter: Chinese market is an important strategical task
Oct 19, 2016 ｜ by
Rieter: Chinese market is an important strategical task
Rieter Group, well recognized as a leading global supplier for textile machinery and components used in short-staple fiber spinning, has enjoyed business in China for over 80 years. In 2005, Rieter Group established Rieter China, which is composed of Rieter Textile Systems (Shanghai) Ltd., Rieter (China) Textile Instruments Co., Ltd., Rieter Asia (Hong kong) Ltd. and Rieter Asia (Taiwan) Ltd.
Today Rieter China employs over 1,000 people. Its headquarter is placed in Changzhou, including two manufacturing plants and one advanced Technology SpinCenter. The branch office in Shanghai provide after sales service.
On the occasion of ITMA AISA + CITME 2016, the reporter of China Textile found an opportunity to have an interview with Reto Thom, Head Sales Business Group RMS.
China Textile: When did Rieter start setting up factories in China? What are the main businesses in China now? How about the development in Chinese market?
Reto Thom：Rieter is active in China for a long time: The first Rieter machine was delivered to China already in 1927. In 2000 Rieter acquired a French company ICBT and started operation in Changzhou and built a Plant I in 2002, from 2010-2014, we have constructed and built Plant II with Technology Center as a perfect ending to the project to complete our services for the Chinese customers.
We produce all most all machines in China from fiber preparation, spinning preparation and from Rieter’s range of end-sinning machines we manufacture ring frames, compact spinning machines and semi-automatic rotor spinning machines. Currently, the development of Rieter is in good condition, the production and sales have significantly increased as the world economic recovery and development.
China Textile: Rieter has been well recognized by Chinese customers, and it is what kind of system that has guaranteed innovation and stable quality? What is the organization of Rieter’s R&D team?
Reto Thom：Rieter implements the standard “Quality made by Rieter” all over the world, from quality planning during development, quality assurance during manufacturing, untill quality improvement throughout service life. So wherever in the world a Rieter product is manufactured - it is guaranteed Rieter quality.
And it is thanks to our professional team, so we can ensure the standard “Quality made by Rieter” all over the world. During the development process, we have interdisciplinary teams of designers, production and quality specialists. During the production process, we have production and quality specialists and analytics department. During the quality management process, we have service, development, production, quality specialists and analytics department.
The most important thing is that Rieter focuses on listening to customers, we will send our customers regular questionnaires, and implement the measures for quality improvement.
China Textile: What are the main competitive advantages of Rieter? Would you please give us an illustration with Rieter’s core products?
Reto Thom：As the leading supplier of textile machine and components, Rieter focuses on the textile machine’s automation and low energy consumption, this is also Rieter’s competitive advantage.
Take our new J 26 air-jet spinning machine for example, its significantly lower energy consumption thanks to its optimized suction system, single drives, intelligent drive control, educed consumption of compressed air and high production speeds. Its spinning unit automation concept can shorten piecing cycle, thus increasing the production speed.
China Textile: Great changes have occurred to the demand of Chinese textile companies currently and the needs of textile users have been presenting a trend of diversification and customization. How do you think about Chinese textile market? How does your company deal with such changes?
Reto Thom：We have confidence in the spinning market in China for the future. We have found our customer's high demand for high automation, efficient production and energy-saving. So we will not only offer them the corresponding equipment, but also set a totally new and dependent after sales business system, to improve and develop our service.
China Textile: Many textile enterprises, including some foreign ones, have started to build new factories in southeast countries and regions since last year. What’s your opinion about it? How do you view the future of the Chinese market? Do you plan to shift your production to other countries?
Reto Thom：It can not be denied that even our customers in China is searching for the better development in the overseas market. It is because of the overseas’ low cost and good policy and so on. But China is always Rieter's major market all over the world. The market in China makes contribution for Rieter becomes higher and higher. And Rieter's market share is high in Turkey, America and other countries, it is also beneficial for our Chinese customer to develop the overseas market.
China Textile: ITMA ASIA + CITME 2016 is approaching. Could you please describe for us your exhibition for it? What are your highlighted models and what are their advantages?
Reto Thom：The J 26 air-jet spinning machine with the P 26 option for processing polyester can be seen live. In line with the main focus, one machine side will be running with 100 % polyester and on the other side with a blend of polyester and viscose. Rieter shares with customers its experience on the suitability of various polyester types for processing with the air-jet spinning process, as well as cleaning cycles and their durability.
The E 86 comber can also be seen in operation on the stand. Adaptation to market requirements can be realized due to its greatest active combing area in combination with the flexible setting. Rieter also simultaneously answers the technological criteria, when a tuft mixture with the precise metering system A 81 UNIblend is preferable to a draw frame blend. For the discussion on the most suitable spinning process, models of all spinning technologies are available as well as fabric samples and technology parts from Rieter, Graf, Braecker, Novibra and Suessen – on the same stand in Hall 1 Stand D 01.
