Keqiao: New fashion and new stage for better transformation and upgrade

By Zhao Zihan

“2015 Keqiao Fashion Week & Shenzhen Fashion Week to China Textile City”, organized by Keqiao District People’s Government of Shaoxing City, Shenzhen Garment Industry Association, Shaoxing Keqiao District Science and Technology Bureau, China Textile City Construction and Management Committee, and Keqiao District Exhibition Industry Development Office, saw a grand opening on October 16, 2015, laying a solid foundation for the building of a new fashion Keqiao. “2015 keqiao Fashion Week” made a successful debut, highlighting the connotations of “fashion” on the basis of innovation and upgrading.

The 1^st Keqiao Fashion Week was strongly supported by China Textile Information Center, and China Fashion Alliance designers’ fashion shows have been always receiving much concern and enjoying high favor. The fashion shows here in Keqiao brought the on-site guests an unprecedented visual feast, pushing the whole event to a new high.

The fashion shows from China Fashion Alliance designers were staged with splendid performance, including 4 groups of designers who injected fresh fashion life to Keqiao under transformation and upgrading. The combination of the catwalk shows and the world-famous textile fabric industry in Keqiao will open a new creative show to let the world have a better understanding of the fashion energy in Keqiao.

Today, designers are no longer just the designers of goods, but part of the hidden value of commodity. The four groups of designers, Tu Jun, Liu Wenying, Wei Tingting, Roger Luo and Yang Menghan, each of distinct style, are engulfing themselves in seeking innovation and breakthrough.

l         Tu Jun: Simple for classic fashion

Simple, elegant, and comfortable are what Tu Jun has always been adhering to in the design of his own brand JOLI ABATTAGE whose consumers are mainly brand object-oriented, especially women’s wear brands. The target is the masses between 25 to 40 years old, and tends to those consumers who advocate self-confidence and elegance.

The theme was “micro-world” minimalist style, to re-examine and think about the relationship between people and the world as well as Id.

l         Roger Luo

Roger Luo emphasizes the aesthetic lines and structures, both in quality and beauty, to find a better balance between innovation and practicality of traditional and modern fashion.

The theme was inspired by images that things will present various changes with sunlight and shade, such as the virtual and reality images as well as color changes in darkness or lightness.

Roger said, “different fabrics are pieced together to achieve the contrast between the virtual and the reality, whereby to show women’s graceful posture and independent aesthetic sense”.

l         Yang Menghan: The tenacity and tenderness of Knights

Themed on “Knight”, his works of 13 different styles were classified to briefcases, bags for everyday use, traveling bags, and handbags designed specifically for women.

The material mainly focused on leather, matched with nylon fabric and specially made metal parts, as far as possible to show the meticulous and tender aspects together with the unyielding feature.

l         Wei Tingting: Free walk for the taste of confidence

The entire series, including a total of 30 sets of works, was featured in simple and handsome. The fabrics were mainly of wool, silk and wool, silk and linen, cotton and linen, while the colors were based on plain monochrome. Overall, the materials, cutting, and production process were to exhibit the theme of this series “free walk”, reflecting the amenity of the garments with comfortable and return-to-nature fabrics. According to Wei Tingting, this series was to convey such a core concept as ANMEIANSHUN will let the audience fell free to taste confidence.

ANMEIANSHUN, founded in 2012, is from the name of her daughter An An, meaning simple and beautiful.

l         Liu Wenying: DEAD WOOD

Themed on “DEAD WOOD”, the series included 30 sets of works, the fabrics of which still followed the brand’s long-term leading “decorative patterns”, focusing on patterns of wood and flowers this year. This series were mainly coats, which were more suitable for winter in the North, while the plain part was of pure wool and the part with patterns was flocking of more than 60 percent wool.

In terms of the profile, this series, different from the usual slim type, turned into a more inclusive type, releasing a concept of boundary-free between men and women, so that both genders can wear the garments. This style continues the customer preferences in spring and summer of 2015.