Transformation for the new engine of men’s wear
Dec 24, 2015 ｜ by
Transformation for the new engine of men’s wear
- Chinese Men’s Clothing Industry & Trend Forum was successfully held in Ningbo
By Zhao Zihan
The garment industry at home and abroad is currently facing deep changes owing to the growing market changes and adjustment. Accordingly, China men’s wear industry has stepped into a period of deep adjustment, since the existing expansion mode has been outdated in the new normal while the new growth point of the industry also needs to be explored. Contradiction settlement, structural adjustment, and transformation & upgrading are the problem demanding prompt solutions in the industry.
How to deal with the new situation, discover fresh ideas, develop new channels, and integrate such new topics as the Internet + to inject new driving force for the steady growth of the men’s wear industry through continuous transformation and upgrading as well as restructuring and innovation? As one of the largest garment industrial clusters in China, Ningbo is well-known for men’s wear and the country’s largest business suit and shirt brands are located there. Under the new situation, Ningbo men’s wear industry is also facing the transformation and upgrading, a shift from technology-intensive to fashion-creative.
In this context, Chinese Men’s Clothing Industry & Trend Forum was held during the 19th Ningbo International Fashion Fair on October 22. The forum was organized by China National Garment Association (CNGA), Ningbo Municipal People’s Government, China Textile Information Center, Men’s Wear Committee of CNGA, China Textile Magazine, and Ningbo Hixpo Conference & Exhibition Co., Ltd. The responsible people from CNGA, men’s wear businesses, garment industry associations and chambers of commerce as well as the industrial clusters gathered in Ningbo to discuss matters of vital importance in the development of men’s wear industry in China.
l Hu Wangrong
Deputy Secretary-General of Ningbo Municipal People’s Government
Garment industry is of traditional advantages, also a pillar industry, in Ningbo, with a leading status in the industry all over the country. Last year, the above-designated garment enterprises in Ningbo city saw a total industrial output value of more than 110 billion yuan, and the export delivery value of over 40 billion yuan. Ningbo has formed a complete industrial chain, with a solid industrial foundation and advantages of industrial clusters.
l Chen Dapeng
Executive Vice President of CNGA
Under the new normal, the market has slowed down its growth pace, and the changes of times, especially of consumption, has posed a challenge to China’s garment industry. How to change the traditional production and organization patterns as well as the ways to create value through technological progress? The key lies in how the enterprises will reconstruct its connection with consumers and the market. We believe that the higher-degree market-oriented the industry is, the faster and faster its pace of restructuring and adjustments as well as innovation and upgrading in the face of difficulties and challenges will be. Compared to international companies, Chinese garment enterprises still have a long way to go in the aspects of culture originality and marketing creativity. Therefore, thinking creativity and design innovation need to be strengthened in the future, which is also of great significance in the following restructuring and adjustments of the industry.
l Zhao Yabin
Secretary-General of Men’s Wear Committee of CNGA
China as the world’s largest consumer of men’s wear, witnessed a men’s wear market of around 900 billion yuan till 2014. The sales of men’s wear in 2014 accounted for about 47% of the overall clothing sales market share, which is expected to reach about 50% in the next few years.
With the continued popularity of Internet + as well as the growing promotion of O2O concept, the transformation and upgrading of men’s wear businesses has been mainly focused on the Internet +, cross-border mergers and acquisitions as well as the O2O mode. Internet cannot change the nature of men’s wear industry, and how to provide consumers with the best men’s wear products and services is the direction and the future of men’s wear business in China.
l Jia Peng
Deputy General Manager of Handu Group
Internet era will definitely give birth to a first-class brand of the Internet. Handu Group has positioned itself as a fashion operation group on the Internet, and has been completed the evolution from the single-brand to the multi-brand and to a fashion brand incubator platform on the Internet. And next year, Handu will enter the 4.0 era of Internet fashion brand ecosystem.
l Li Jinzhu
Vice President of Qingdao Red Collar Group
The core value of Kutesmart is data-driven intelligent plants, personalized products manufactured based on industrial means and efficiency, as well as the business ecosystem with industrial and commercial integration. Red Collar Kutesmart has established complete solutions for a whole lifecycle of personalized customization: customer interaction - data collection - smart development - flexible manufacturing - customer service, so as to provide effective interpretation to the transformation and upgrading of Chinese garment enterprises.
l Wo Huina
Head of Creative Department, Maxwin (China) Co., Ltd.
As an emerging brand in domestic fast-moving apparel industry, compared with the international fashion brands Uniqlo, H&M, GAP, etc., Maxwin’s competitive advantage lies in its keen insight into the market, high-quality organic fabrics, simple design and affordable prices as well as its self-employed mode and the one-stop self-service shopping in supermarkets.
l Mark Graham
Regional Sales Director of Holland & Sherry
Worldwide, consumers need something different. So especially in China for nothing more than the fact that customized apparel has become a trend in China can illustrate this particular moment. “As a company that insists on providing the best wool fabrics, design and services, Holland & Sherry is very proud to be part of this custom experience, and we are honored to work with these designers, tailors, and garment manufacturers who have really brought custom experience into life, and hope to grow and improve together with each individual in the customization industry to become the best brand.”
