Dancing Fashion with intelligent manufacturing
Dec 24, 2015 ｜ by
Dancing Fashion with intelligent manufacturing
— The 19th Ningbo International Fashion Fair kicked off this October
By Zhao Zihan
The 19th Ningbo International Fashion Fair (Hereafter referred to as the 19th IFFAIR), themed on “Fashion Ningbo, Oriental Fashion”, drew to a close on October 25th, 2015, covering an area of 40,000 square meters by 330 brands from seven countries and regions, and featured by five professional trade forums, three thematic promotion-activity days as well as 19 fashion shows. During the four days, more than 10,000 domestic and foreign professional visitors and over 100 important trade delegations from more than 30 countries and regions such as the United States, Canada, Australia, Britain, France, Germany, Italy, and South Korea, as well as more than 20 provinces (municipalities) and autonomous regions, came to negotiate for procurement.
The 19th IFFAIR, with the main objective of depth connection among science and technology, capital, industry, and market, linked both the upstream and downstream of the industry to contribute to its transformation and upgrading.
Intelligent manufacturing and industrial restructuring led by science & technology
The wave of intelligentization is quickening the pace of upgrading of traditional manufacturing industry, which has been clearly illustrated in this IFFAIR while the exhibitors presented their thinking into the manufacturing upgrade with products and culture.
Youngor this year came to exhibit with only “one white shirt”, but do not underestimate this white shirt from which Youngor will begin its personalized customization in the future. Starting from 1-yuan micro-customization, Youngor customization is to be gradually upgraded so that online reservation in advance will be available, followed by the selection of required fabrics, styles and accessories, and then body measurement will be completed through 3D measuring equipment. Therefore, the integration of online and offline resources is to achieve the interaction between the customers and the brand.
Ningbo local tailored sweater brand Dankeyun, together with Cixing, exhibited the realized “Internet + personalized custom” achievements, the continuous process from body measurement in the smart trying room to DIY of design and order, back-end data transmission, and unmanned garment processing by the industrial robot, which only requires one day while the original needs seven days.
Cutting-edge designer Huang Haibing and his team brought the seamless technology after ten years of research, which is a kind of clothing production process without using needle and thread to sew, featured with laser cutting and high-temperature setting. The greatest contribution to this technology is to promote garment manufacturing changes that in the future sewing is no longer needed and the manufacturing enterprises can get rid of the labor-intensive production when one staff can operate four sets of machine, greatly enhancing productivity.
In addition, the exhibition zone of intelligent equipment and “Internet +”gathered a number of powerful enterprises deeply engaged in the intelligence field, leading the industry to a new era of technological changes.
The intelligent garment production logistics equipment and intelligent clothing hanging system from Ningbo Sunrise, Cixing self-developed automatic sweaters suturing system, intelligent fitting technology and big data analysis from Scokow Technology, have provided technical support to the intelligent manufacturing of garment enterprises.
The emergence of a group of service-oriented intelligent system for garment intelligent manufacturing equipment and overall solutions will contribute to the “intelligentization” upgrading of garment manufacturing, which will further drive the intelligent restructuring of garment enterprises in the aspects of design & development, supply chain management, retail distribution, and business mode.
Win-win cooperation in competition between domestic and overseas brands
The overseas brands from seven countries, such as the United Kingdom, Serbia, South Korea, and Uzbekistan, were organized as a group to stage on the IFFAIR for the exhibition of multiple clothing cultures. George Brummell Bespoke Tailors of London invited Holland & Sherry and DASHING TWEEDS, two top fabric brands, for a joint exhibition, to create “a handmade tailor craft”.
It is learned that on the platform of this IFFAIR, George Brummell has reached a preliminary agreement on cooperation with Dankeyun in terms of the haute couture of business suits + sweaters, planning to participate in the London Fashion Week next year. Meanwhile, it is introduced that George Brummell bespoke tailoring director Frank Byars has made an initial cooperation intention together with a renowned men’s wear brand in Ningbo city, and he might act as the senior adviser to the enterprise to introduce the British high-end customized garment industry into the Chinese market.
Holland & Sherry, a world’s top fabric supplier with a century history, mainly provides fabrics to the large-scale high-end garment enterprises. Its exclusive agent in China Zhang Zonghua told the reporter that “this is the first time that Holland & Sherry has come to IFFAIR, in order for a wide spread of its brand awareness to find more opportunities for development in China.”
Serbian group included four designer brands such as Milica Trickovic and Gepard as well as two garment brands, whose bright colors, complicated patterns, and highly visual impact of the Central and Eastern European clothing attracted a large number of visitors. One dealer from Shanghai believed that the Serbian apparel was quite suitable for the Chinese market and was considering being an agent for a trying.
The Gepard, a footwear brand in Central and Eastern Europe mainly engaged in leather shoes and hiking shoes, brought to the exhibitom a variety of fashion hiking shoes of exclusive patents. Person in charge of the brand introduced that “This is the first time for us to bring the brand into the exhibition in China, hoping to develop the market in China.”
In addition, ten outstanding brands from South Korea brought their clothing, apparel, spectacles, footwear, bags and other featured exhibits to the brand-outlet pavilion to present South Korea’s fashion culture. Uzbekistan organized fabric suppliers, material suppliers and apparel brands to the IFFAIR.
Creative design for a gorgeous fashion feast
Beginning from the opening show of “George Brummell” – the haute couture of British gentlemen clothing – till the end of the IFFAIR, five days witnessed 19 fashion shows, including British George Brummell, Serbian Andrea Lazzari, Francois Eymeric, and SER FASHION, the latest spring and summer 2016 release show of local U-JAR, Dankeyun, Steve & Vivian, ESBACK, and ZENE, as well as the jointly published works of the famous Chinese designers Liu Wei, Shi Jie, and He Jiani, etc.
It is the 5th time that China Fashion Alliance has organized the cutting-edge designers to the IFFAIR, including 15 young people from the fist-tier cities in China, such as the old friends Huang Haibing, Zheng Tong, and Zhang Wei, as well as the new comers JIAMUYANGREXI and Wei Tingting.
Moreover, Fabrics China Trend A/W 16/17 were also released in the IFFAIR, displaying the award-winning products during China Fabrics Review Contest, functional system logo certified products and sustainable development certification system products.
Founded in 1997, the IFFAIR will mark its 20th anniversary when a new image is expected to welcome visitors from all over the word.
Significant achievements in the IFFAIR
l IT’S UP IMPRESSION found more than 30 businesses with alliance intention during its first appearance.
l The Internet + customized service of Dankeyun was favored by a lot of dealers.
l ESBACK won 19 businesses with alliance intention, mainly from famous commercial plaza out of Zhejiang province.
l GXGKIDS got nearly 30 businesses with alliance intention.
l CINBNANA got over 20 businesses with alliance intention.
l 30 dealers expressed cooperation intention to Mildtree on the spot.
l Ningbo Grail won an order of 50,000 USD from Sweden.
l Zhejiang Yongnan Holding Group sold 80,000 USD underwear to Germany.
l Zhejiang Giant Eagle Group sold 200,000 yuan knit wears to the United States.
Activity highlights
l Chinese Men’s Clothing Industry & Trend Forum
l China Garment Buyers Meeting
l “The World Business Cup” China Garment E-business Forum
l Sunrise Cup · China Garment Intelligent Manufacture Summit Forum
l China Garment Fabric and Accessories Trend From
