Top International Lingerie Brands Gathered in Beijing to Highlight Design and Creativity
May 09, 2012 ｜ by
First press conference to launch SHANGHAI MODE LINGERIE and the “Art of French Lingerie” high-end French lingerie exhibition
March 27 of 2012, international and domestic top lingerie brands were gathered by EUROVET & FRENCH KNITWEAR FEDERATION in Grand Hotel Beijing to attend the grand opening of the press conference of SHANGHAI MODE LINGERIE 2012, the announcement of the High-end French Lingerie Exhibition “The Art of French Lingerie”, and So Paris Lingerie Showcase of 7 French brands: ALLUMETTE, AUBADE, BARBARA, CHANTELLE, CHANTAL THOMASS, ELISE ANDEREGG, LE CHAT. They presented 35 exclusive collections of elegance and romance.
More than 100 famous professional and media got together to enjoy the lingerie fashion showcase.
Ms. Anne-Laure LINGET, representative of Lingerie Française opened the meeting presenting the chic, free spirit, Parisian elegance and that inexplicable French Touch that continue troubling the world by a random gesture, an attitude, a glance, a so French “je ne sais quoi”
Her priorities for the next year will be the organization of “Lingerie” exhibition. The exhibition will run during 2012 in 4 different cities London, Paris, Dubaï, Shanghai. It takes a look back over one century of French Lingerie brands history, beginning with the first corsets in stretch fabrics created in the end of 19th, the flattering bras and split slip dresses of 1920’s, the first satin bras and Lycra bras of 1950’, the black laces and « no laces » bras and finishing with the molded bras and shapewear of 21’s century.
The main objective of this exhibition is to have a look behind the scene of lingerie creation and history as well as to emphasize the latest fabrics innovations which continue to play a key role, taking a back seat behind the talented hands of designers.
Ms Marie-Laure BELLON, CEO of EUROVET
Ms Marie-Laure BELLON, CEO of EUROVET and legendary figure of lingerie industry, released the new infusion and energy of SHANGHAI MODE LINGERIE 2012 to global brands and the industrial key players. In 2012, Eurovet creates the Lingerie Design Week, to promote brands, with their own Fashion shows, a Gala Night in an exceptional designer venue, a Lingerie retail study tour, the 8th “Interfilière Shanghai”, Intimate apparel fabrics and accessories trade show, and The Art of French Lingerie exhibition, to take place in dazzling Shanghaiese shopping malls.
With the successful case for Eurovet and French Knitwear Federation creating together the international Lingerie and Swimwear leading platforms in Paris, Ms Marie-Laure BELLON offered her commitment and experience to Chinese brands, retail, press and industry to build together a new international Lingerie and Swimwear platform in China.
