China Takes a Modern Twist on Wool — The Campaign for Wool launches in China
May 07, 2012 ｜ by
The Campaign for Wool, initiated by His Royal Highness the Prince of Wales was launched in China on March 28, 2012, in Beijing.
The ongoing rise of the Chinese fashion industry and the country’s growing economy makes it an important step for The Campaign for Wool, which was begun with the goal of educating the world about the natural benefits of wool from fashion through to interiors and the built environment surrounding everyday life.
WOOL MODERN, the exhibition first launched in London in September 2011 by The Campaign for Wool will be installed at Bund 18, Shanghai starting October 24th; with the addition of ten uniquely created pieces by highly skilled Chinese designers and artists.
Chinese designers and artists participating in WOOL MODERN include Vega, Zhangchi, Xander and Shanghai Tang.
Sir David Tang, an ambassador for the Campaign for Wool comments, “I have always admired the handle, drape and versatility of wool in fashion and in so many lifestyle products.
I needed to be reminded of wool's extraordinary ecological credentials ........a message which HRH the Prince of Wales' Campaign for Wool admirably highlights.
The Campaign being launched in China with the enthusiastic support of local industry, fashion designers and retailers is a timely development as environmental issues take center stage across the world and consumers demand greater transparency from manufacturers.”
The exhibition is set to break traditional perceptions of the wool fibre and create a new platform for wool in the 21st century. The exhibition is to be held in October at Bund 18, Shanghai.
Internationally renowned Chinese manufactures Linglong, Nanshan, Shandong Ruyi, Shenzhou, Sunshine, Xin’ao and Yangzi have already agreed to show their support of The Campaign for Wool and what it stands for.
Madam Peng Yanli, President of China Wool Textile Association (CWTA) commented; “The Campaign for Wool in China will provide valuable opportunities for Chinese people to learn about the mastery of working with wool from international designers and artists.
Moreover through the cooperation with Chinese leading designers and artists the Campaign combines manufacturing and creativity, which will help to upgrade the Chinese wool industry.
With the introduction of The Campaign for Wool and contribution by Chinese artists and designers more and more Chinese consumers will be happy to know the environment friendly, fashion and artistic attributes of wool.”
In addition to the Wool Modern exhibition, a "Campaign for Wool" high-end pop-up store is expected to open in Shanghai this year, making innovative wool products accessible to all.
The Campaign for Wool begun in Sept 2010 in the United Kingdom and has since launched in Germany, Japan, Spain, Australia, New Zealand and The Netherlands.
Mr Peter Ackroyd, President of the International Wool Textile Organisation and Executive of The Campaign for Wool said, “We are delighted with the rapid response in China to the proposal to roll out HRH The Prince of Wales' Campaign for Wool. A decision was made very much in concert with leading Chinese companies, and the Campaign in China will be supported by many leading international luxury brands currently supporting the Campaign globally.”
Peter Ackroyd, Executive Director of CFW
Madame Wei Xiao-ya,Country manager of AWI China
Peter Ackroyd, Executive Director of CFW
Madame Wei Xiao-ya,Country manager of AWI China
The Campaign for Wool in China will be coordinated by Australian Wool Innovation, owners of the Woolmark. The Woolmark label is not only the most prestigious textile mark, but also the guarantee for wool quality around the world.
