Within the total exhibition area of nearly 110,000 square meters, CHIC 2012 provided ten specialized halls for Men’s Wear, Women’s Wear, Casual Wear, Kid’s Wear, Underwear, Leather/ Fur/ Down wear, Garment Related Resources, Fashion Accessories, Designer’s Gallery and Overseas exhibition pavilions, offering detailed information and resources for visitors as well as exhibitors to target their potential commercial cooperators.   

 

Of them, being the major part, as the statistics indicated that the number of China domestic garment brands reached 600 and occupied a pavilion area exceeding 70,000 square meters.

 

Since the initial edition in 1993, CHIC fair has already been held for continuously 20 years. During the 20 years, CHIC fair not only showcases the booming Chinese consumption markets for overseas fashion brands, but also witnesses the development of domestic apparel brands. Collections of domestic apparel enterprises, through the platform of CHIC fair, featured their newly-achieved progress in the fields of technological innovation, design R&D, business operational mode, capital operation, resource integration, and international cooperation.

 

In E1 Men’s Wear Hall, CHIC 2012 attracted numbers of well-known brands in China with strong competitiveness, such as the ShanShan, Youngor, BODIDENG, Manhard, RuYi, N&Q, HODO, CHILARO etc. The Women’s Wear Hall, with a total displaying area of 23,000 square meters, mainly consisted of mature women’s wear, younger women’s wear, underwear and maternity wear brands, the visitors could find the renowned brands, just like ShowLong, SeeYourStory, IZZEN, TANGY, E&K, PACE UNIQUE, SUSIE, SUNLION and Cache, etc.

In the Leather/ Fur/ Down wear Hall, more than 120 medium-to-high grade leather brands took part in the CHIC 2012; besides, fur and down wear domestic industrial clusters from Xinji, Haining and Guangdong also participated in the trading fair.

 

Furthermore, despite the exhibition of fashion brands, visitors also could appreciate the original fashion trend and creativity design in CHIC 2012. Designer’s Gallery, being one of the highlights of CHIC fair for years, mainly organized outstanding domestic fashion stylists as well as design organizations in China to showcase their design talent.

 

Oriented with the theme of “Find the New Energy”, this time, Chinese domestic designers WU Xuewei, WU Xuekai, YU Zhijie, QIU Zihao, CHEN Yehuai presented their creative design ideas in CHIC. Meanwhile, Shanghai International Design & Trade Promotion Centre, DCNTEX also showcased themselves in CHIC this year, bringing visitors their unique design concept and collections.

 

Along with the changing global economic situation as well as the booming domestic Chinese consumption market, more and more fashion brands from Taiwan gradually transform their market exploration strategies to the mainland.

 

During CHIC 2012, Taiwan Textile Federation especially introduced their Taiwan Pavilion to Chinese and international visitors, aiming at improve their brand competitiveness and further explore the mainland market.

 

Featuring the theme of “Eco-friendly”, companies, such as the DA.AI Technology Co., Ltd, Texma International Co., Ltd, Li An Garment Enterprises Co., Ltd, Minkwood International Co., Ltd, Eastern Garment Co., Ltd, etc., mainly brought their brand products, ranging from casual wear, wedding dress, evening dress to sports wear, knitting jeans, down apparel, business suits, and so on, showcasing their unique Taiwan brand strengths and their environmental protection concept.

 

Of them, DA AI Technology would be in the spotlight, vividly unveiling the magic production from the polyester bottle to a favorable piece of apparel and its believe in eco-friendly operation.

 

Founded in December 2008, DA.AI is Taiwan’s first non-profit company dedicated to producing eco-friendly products and one of the world’s first non-profit companies which donates 100% of its net proceeds to charity. The company adheres to the concept of “Coexist with the Earth” by using recycled PET bottles as raw material to manufacture recycled eco-products, activating a new life cycle for the PET bottles and reducing the consumption of natural resources.

 

Recently, DA.AI has already developed recycled textile raw materials, such as recycled poly chips, recycled polyester fibers and recycled fabrics. These recycled raw materials are then used to produce eco-products such as clothing, beddings, and other everyday textile products.

Signaling the beginning of a Korean Wave in fashion, ‘Preview in CHINA 2012’, hosted by the Korea Federation of Textile Industries (KOFOTI), spotlighting the Korean fashion brands at the New China International Exhibition Center, together with the CHIC Fair.

 

Based on the theme of ‘Unique Korea’, the exhibition saw participation by 76 renowned fashion companies in Korea in 166 booths. In addition to participation by companies that took part in the exhibition last year, top national brands in Korea as well as well-established designer brands participated in the exhibition for the first time to showcase Korean fashion, which goes beyond Asia and is becoming a global trend.

 

The plan is to demonstrate the global competitiveness of Korean culture by featuring the unique ideas and skills of Korean fashion companies. The exhibition mainly featured a diverse variety of fashion products that could reflect Korea’s uniqueness in the modern lifestyle, ranging from office wear to party wear, leisure and sportswear, as well as eco-friendly wear and street fashion: just like the Jolie&Deen, Le Queen, At-Mue, Senorita, Soho, Blooming, pancoat, Bridge11, Kim Cheol-Woong Mode, Shin Jangkyoung, kiok, SLING STONE, LEEGA, BANI&CO, Rookie bud and ISAE, etc.

 

This year’s exhibition has further gained competitiveness, thanks to participation by brands that are setting fashion trends in Korea. In addition to the exhibition, four unique Brand Fashion Shows named “Preview in CHINA 2012 Korea Brand Fashion Show” were designed to publicize the participating brands and generate synergy effects for business.

 

Furthermore, the Korea-China Business Exchange between participating companies and local buyers in China was held during the CHIC fair. According to statistics, nearly 200 representatives took part in the match-making workshop, aiming at gaining the opportunities to expand business networks between those two countries.

 

"This year’s exhibition is participated in by the greatest number of companies that have the ability to combine what is uniquely Korean and what is global. I expect this exhibition to result in the launch of a Korean Wave in fashion that extends its reach from Asia to the entire world, following the footsteps of Korean TV dramas and K-POP," said KOFOTI Vice Chairman Dong-soo Kim.

 

KOFOTI has been holding “Preview in CHINA” in Beijing since 2010 in tandem with increased demand in the textile industry to expand distribution networks in China and to advance into areas throughout China, including the northern region. It’s thus supporting fashion brands in Korea in conducting marketing activities aimed at making inroads into the Chinese market.

 

“Life in fashion” Mix-Match Showroom
On the sidelines of Paris Fashion Week this February, “China in Paris” brought together several young Chinese stylists to introduce them to the world's fashion capital and also display their new lines of clothing. The event was sponsored by the China National Garment Association and the Fashion In Life International Group and supported by the Federation Francaise de la Couture, the governing body of French fashion.

 

During the four day CHIC fair, Fashion In Life invited 20 top fashion designers from Europe and America and 20 domestic original stylists to present visitors a Mix-Match Showroom in Beijing, explaining the latest internationally fashion design trend.

 

Here, you could find the bag brand Maison F, the Amalia Mattaor, the Italian women’s wear brand Manuel Luciano, the Trash Couture from Denmark, and the British high-level cashmere brand William Sharp; besides, you also could feel the talent design collections from domestic designers, such as Zhu Wen, Shi Jie, Liu Haicheng, Zhang Wenhui, Zhan Wenshu, Zhao Jifei, etc.

 

Furthermore, visitors also could enjoy a special fashion journey at the “Made in Life” exhibition space. Here, you can read: the Histoires De La Mode by Didier Grumbach, President of Federation Francaise de la Couture, covers a large amount of authoritative information of the European apparel industrial development process; a cup of inlife café could bring you the sense of taste, sharing with Fashion in Life the combination of tradition and creation; meanwhile, the face-to-face touch of the 300s 100% pure cotton white shirt, you could know the magic feeling of the world’s top-fine comfortable cotton fabrics as well as the highest textile processing techniques. All in all, fashion is in life, and life reflects the fashion.