On March 24, after a long winter silence, Beijing smells the breath of spring, and welcomes Mercedes-Benz China Fashion Week Schedule 2017/18 A/W Collection.

At present, China's garment industry has entered a new stage of development. When meeting China's market demand, China's garment industryalso shows its unique advantagein the world garment industry. New emerging brands gradually grow from its initial bud to the sweeping progress, and more fashion designers have shown on the world stage from China and influence the world.

Toray, a name that you probably hear in the fashion week and a brand that you probably are interested in the shows or you have never known.Founded in 1926,Toray Groupis aworld-famous integrated chemical industry group.Toray Group combines nanotechnology with its core technologies of organic synthetic chemistry, polymer chemistry and biotechnology, and continues the innovation with the power of Chemistry.Holding the corporate idea of“creating new value to contribute to the society", Toray also see it as the corporate mission and has been engaged in research and development to create various new products and technologies so that to make people of all the world to enjoy the colorful life.At the same time, Toray hasn’tforgotten to revitalize and support the scientific, cultural and educational exchanges and other activitiesbetween regions.

Since 2006, Toray has grown with China Fashion Week for 11 years. In this fashion week, it also holds “TORAY ?China Fashion Awards Evaluation Reception" with exclusive title sponsorship. Between 2011 and 2015, Toray cooperates with famous Chinese designer LiuWei to hold the independent fashion show.well knowing that China Fashion Week holds an irreplaceable position inChina fashion development, Toray,with fiber as the fundamental industry, has been giving to the love of Chinese garment industry with its strength, and focusing onChina's fashion industry with actions.Toray's contribution to the fashion industry is not merelystopped here.Since 2010, the unchanged theme- “TECHNOLOGY IS ECOLOGY” is forever both in advertising and on the shows.

The consumption change and science and technology revolution today, brings green development and intelligent manufacturing to become the first subject ofgarment development, and the origin of product development is valued gradually.Using the fabrics that is good for the environmentcan also make human lifecozy. The fashion begins topursue the essence of the fabrics and maximize their performance, which let the wearer feelthe pleasant, comfortable,soft and restraintexperience while highlighting their characteristics.Good for environment is a fashion, and this fashion is becoming a global trend.Upholding the concepts of Green Innovation, Toray continues to develop new fabrics, abandons thesynthetic fibers made fromthe traditional oil resources to turn to fabrics made from fibers that is produced bypure plantsand without any organic solvent harmful to the environment. Various types of fabrics, like hygroscopic and quick-drying fabrics applicable to the outdoor activity,elastic fabricsmade of 3 GT precursor, heating fabrics, are entering the market.Toray meets the demand of the market and also takes into the environmental protection consideration, and then enhances its efforts to raise the added-value of fabrics, for high performance and high sensibility.In this fashion week, Toray will continue to focus on the concept to win more support.

There is no lack of innovative designs andamazing showson the stage China Fashion Week.Toray is a unique brand to deliver its insights of fashion. While witnessing the rise of other brands, the brand nourishes the designers to grow.May not dazzling it be, but it is always d unforgettable.