Keqiao, known as the International Textile Capital, is the world’s largest textile distribution centre. As a key regional public brand developed by Keqiao, ‘Keqiao Premium’ represents the highest standards of Keqiao’s textile industry and continues to establish Keqiao fabrics as a trusted choice within the sector.

During the 2026 intertextile (Autumn/Winter) Expo, the 2026 ‘Keqiao Premium’ exhibition made its debut, launching a series of networking events. The integration of exhibition displays and innovation sharing allowed visitors to gain a first-hand understanding of the texture and characteristics of Keqiao’s high-quality fabrics, whilst clearly illustrating the end-to-end logic behind best-selling fabrics - from trends and technology to market implementation - thereby helping to further enhance the brand awareness of ‘Keqiao Premium’.

The exhibition area

The ‘Keqiao Premium’ exhibition area was bustling with a constant stream of domestic and international buyers and exhibitors, creating a vibrant atmosphere. The exhibition’s immense popularity stemmed from the strength of the products on display. This edition of ‘Keqiao Premium’ showcased over 620 fabric samples, featuring a rich variety of categories and materials, including nylon, copper-ammonium fibre, acetate, bio-based fibres, Merino wool and mulberry silk. Meanwhile, the display of 24 garments demonstrated the vast application potential of Keqiao fabrics across end-user scenarios such as menswear, womenswear, children’s wear, lingerie, sportswear, casual wear, outdoor wear and home textiles.

In 2026, ‘Keqiao Premium’ brought together over 2,100 fabric samples from more than 210 enterprises. Both the number of participating enterprises and the volume of fabrics on display saw an increase, demonstrating the multi-dimensional breakthroughs achieved by Keqiao’s fabric products in design creativity, material application, technological innovation and functional upgrades.  

Organized around three themed zones - ‘Fashion’, ‘Technology’ and ‘Green’ - the exhibition comprehensively showcased the value and strengths of ‘Keqiao Premium’. The ‘Fashion’ zone focused on the deep integration of colour, pattern design and craftsmanship; the ‘Technology’ zone highlighted functional, high-performance fabrics; whilst the ‘Green’ zone centred on eco-design, safe ingredients and sustainable principles, precisely meeting current consumer demand for low-carbon and environmentally friendly products.

Representatives from eight companies acted as brand ambassadors, promoting their core products at the exhibition and showcasing the innovative concepts and pragmatic approach of Keqiao’s textile enterprises to the industry.

During the exhibition, the ‘Keqiao Premium’ exhibition welcomed nearly 200 visiting buyers and received nearly 100 online enquiries. Whilst reaching end consumers, it also garnered high recognition from fabric manufacturers and brand companies attending the event.

New industry trends

The accompanying sharing sessions provided the industry with a veritable feast of ideas. Through a combination of digital IDs, ‘Keqiao Premium’ labels, dedicated matchmaking sessions and domestic and international promotion, ‘Keqiao Premium’ successfully transformed the commercial value of its products.

Three ‘Keqiao Premium’ enterprises - Zhejiang Poseidon New Materials Co., Ltd., Zhejiang Qianxin Textile Technology Co., Ltd. and Shaoxing Jingu Needle Textile Co., Ltd. - took to the stage in turn to share their product development philosophies, innovations in dyeing and finishing processes, and experiences in applying new materials, illustrating the innovative strength of Keqiao’s textile industry through first-hand practical case studies.