With the tide of “digital transformation” sweeping across the country, the attitude of knitting industry towards digital transformation has changed from “optional” to “necessary” for market competition and future development.

Enterprises ushered in digital transformation and upgrading during the pandemic, and there are not a few that have opened online channels. More and more companies are seeking the growth point of performance in the era of digital economy through online live broadcast.

As the largest textile and apparel company in Guangdong Province, Esquel Group, which accounts for 83% of its export business, has suffered an unprecedented fatal blow: the total number of orders canceled by overseas customers exceeded 25 million, and the profit of the main business has suffered the first loss since its establishment 32 years ago. It is expected that the annual turnover will fall by more than 30%. Facing the predicament, Esquel Group actively saves itself and actively opens up live channels. In fact, traditional knitting manufacturers are also striving to enter the field of live broadcasting, so that everyone can place orders according to their own needs, making online customer traffic higher than offline.

The industry believes that China’s knitting industry is ushering in a new marketing model of online sales and offline sales. Relying on the development advantages of the knitting industry and the advantages of platforms such as Alibaba, JD.com, Douyin, and Meituan, it can help foreign trade companies expand orders, stabilize production capacity, promote export-oriented enterprises to achieve coordinated development of the domestic and international markets, and enhance entrepreneurs’ confidence; on the other hand, it can guide enterprises to realize the transformation from traditional business circulation mode to “online + offline”, “sales + experience”, “display + transaction” and other new retail modes.