An innovation driving the industrial chain with design
COTTON USA & Liu Wei launched China Uniform trends
Apr 01, 2019 ｜ by Flora
On March 28th, COTTON USA teamed up with famous Chinese fashion designer Liu Wei, and many companies in the field of spinning, weaving and garment manufacturing, staging a China Uniform Show themed of “WITH YOU” in Beijing 751 D-PARK, a highlight of the China Fashion Week this season.
This series of nearly 100 sets of uniform designed for employees in more than 10 labor industries, with the new concept of business wear, grouped with 17 domestic and international excellent cotton planting, spinning and weaving, materials research, intelligent technology, and garment manufacturing enterprises, such as Cotton USA, the spinning and weaving sectors of D&Y Group, BYR SolucellAirTM, Haitian technology, and Beijing YUNYI, to jointly interpret the innovation of textile industrial chain technology and culture through the works of Liu Wei.
Various uniform walking on the catwalk expressed that Liu Wei, who has a thorough study of uniform culture, vividly described the professional dignity, professionalism and work life stories of the workers from technological detail structure innovation to the special professional apparel R&D and professional labor simulation scene reappearance, according to the service concept and labor function requirements of different occupations.
When it comes to innovation, Liu Wei told reporters that green technology, fashion and practicality, health and comfort are the fundamental changes in the demand for the occupational uniform market in the future. Most of these uniform on the catwalk are made of high-quality and reliable U.S. cotton, plus the application of a large number of new technologies, such as BYR Internationa’s newly developed Solucell AirTM products and the use of graphene functional materials with continuous constant warmth and health care functions. Such uniform which combines green technology materials and the high quality of YUNYI Custom, tries to embody the service culture of different industries and the fashion value of the brand with designing culture of comfort and health, while ensuring the different occupational labor protection safety and functional requirements of different industries.
Liu Wei, who has won the Golden Top Award for Chinese Fashion Design, is a domestic high-tech material application expert and professional wear design expert. Karin Malmstrom, Director, China & Northeast Asia, Cotton Council International, told the reporter: “China is an important engine for the development and upgrading of the world’s textile economy. COTTON USA is closely following China’s textile and apparel technology, fashion and sustainable development, to cooperate with the famous Chinese uniform designer Ms. Liu Wei so as to develop the trend of China uniform, not only releasing the signal that COTTON USA has entered the Chinese uniform market, but also showing that we are building a diversified supply-chain matching platform sustainable for the sustainable and innovative development of China uniform and injecting more innovative vitality and high value-added attitude into the development of China uniform industry.”
It is introduced that COTTON USA’s cooperation with Liu Wei in occupational uniform design will also be adopted and customized by China United Airlines, Best Express, Pechoin Cosmetics and other industries. As a unique design culture exhibition of China Fashion Week, this series of business costumes displayed on the catwalk will also be promoted in Shenzhen Dalang Fashion Town and Qingdao Fashion Center. COTTON USA, together with Liu Wei, will also present it during the Occupational Uniform Expo in Shanghai on April 20th this year. As technical support companies of “COTTON USA • Liu Wei China Uniform Show”, such as YUNYI, China fashion customization initiator and promoter, new material developer BYR International Co., Ltd., D&Y Group and Shandong Renoir Garment Co., Ltd., they also conducted in-depth discussions with COTTON USA on cooperation and innovation in the textile industrial chain after the event.
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