"Life Equation" takes you through a whole new way of life
Mar 21, 2019 ｜ by CT
At the Intertextile Shanghai Home Textile Fair (Spring) held on March 12-14, the "Life Equation" launched by the brand industry alliance "One plus Home Textiles Alliance", spontaneously composed of some excellent home textile brand enterprises in Nantong Home Textiles, attracted the attention of many visitors in the form of VR real-world experience.
Wu Weibing, founder of Life Equation Brand and chairman of One plus Home Textiles Alliance, introduced that with the development of new economy and retail, the "post-80s" and "post-90s" consumers have become the main force, and their demands on lifestyle and quality of life are higher. The traditional orientation model of home textiles can not meet the needs of consumers, so we created the "life equation". It is understood that more than a dozen members of the " life equation " alliance are brand enterprises to do ODM product export and OEM licensing processing, with a strong home textiles research and development capabilities and market influence.
Guo Xiaolei, general manager of Jiangsu Ibimfish Tech Co., Ltd., said: "We hope to build a cloud platform for home textile products procurement, achieve 90% reduction through VR experience, and build a home for consumers in 10 minutes, so that customers can experience the reality and purchase rationally." VR real-world experience solves the matching problem of consumers' purchase scenarios through high-tech means and information technology, improves the interest and conversion rate of consumers' purchase, breaks through the "space limitation, time limitation, cost limitation and unit price limitation" of traditional shop sales, thus greatly enhancing the profitability of shops.
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