Cotton Does Sustainability and Innovation

Cotton Incorporated Promotes Cotton at 2018 Intertextile Shanghai Apparel Fabrics
Sep 28, 2018  |  by China Textile
September 27-29, 2018 - Cotton Incorporated promotes sustainability and innovation at the 2018 Shanghai Intertextile Apparel Fabrics Show at National Exhibition Center. With research and development efforts that span the entire supply chain, Cotton Incorporated brings insights on sustainability, the latest in innovative cotton products and information on all-things cotton to Shanghai Intertextile.  

Sustainability is a key component of driving future demand for cotton.  Cotton Incorporated works with the supply chain to advance the use of responsibly produced cotton through research and involvement in programs like Cotton LEADS™. The Cotton LEADS™ program, with over 550 partners, connects textile manufacturers, brands and retailers with a variety of ways to advance sustainable cotton. Mr. William Kimbrell, CI Senior Director Supply Chain Marketing Asia says “You can trust cotton from the United States to be grown sustainably. Extensive research allows cotton growers to make smart, forward-thinking decisions about how to continuously improve their environmental impact.  Beyond the field, cotton, as a natural fiber, biodegrades more readily than synthetics; providing more reasons to choose this natural raw material.”



Mr. William Kimbrell, Cotton Incorporated Senior Director Supply Chain Marketing Asia

Mr. Kimbrell adds, “Starting with cotton as the raw material is the first step. Then by engineering performance features into cotton products we are able to meet market and consumer demands; making performance cotton products that compete with synthetics.” Cotton Incorporated offers a suite of high-performing cotton finishes including moisture management, water repellency and the latest, a formaldehyde-free durable press finish called PUREPRESS™. In addition, Cotton Incorporated’s FABRICAST™ collection is a valuable resource that presents inspirational cotton and cotton-rich fabric developments.

At the booth 4.1-E55, visitors can meet with cotton experts and learn about product and marketing ideas that can enhance their cotton business. Textile innovations, product adoptions, supply chain opportunities and sustainability information will all be on display.  After the show don’t forget this information is at your fingertips through CottonWorks™.  CottonWorks™ is the textile industry’s best resource for information, education, training and technical assistance for all-things cotton. Visit CottonWorks™ at www.cottonworks.com.  
 
Cotton Incorporated (“CI”) works on behalf of American producers of upland cotton and importers of cotton products. The company’s mission is to increase demand and add value for cotton through activities in research and cotton promotion around the world. Cotton Incorporated has a world-class research center for new product development and product quality improvement. For more information, please visit www.cottoninc.com

Cotton LEADS™ is a program that is committed to responsible cotton production and is founded on core principles that are consistent with sustainability, the use of best practices and traceability in the supply chain. This joint program, initiated by Australia and the United States, offers manufacturers, brands and retailers a reliable cotton supply and assurance that their raw material is responsibly produced and identified. The Cotton LEADS™ program is driven by producers, scientists and professionals striving to make sure cotton is produced responsibly now and for years to come. As of September 1, 2017, 480 members have joined the program, among them, 287 from Asia. For more information, please visit http://www.cottonleads.org 
 
 
 

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