Focusing on smart and individualized custom
Dankeyun expands its business to the full category for four seasons
Nov 06, 2017 ｜ by Zhao Zihan
As a leader in China’s sweater customization industry, Dankeyun has been continuously making great efforts to break the traditional design style and sales limitation of the cashmere sweater for many years, making the common cashmere sweater become fashionable and changeable, full of personality and beauty.
During the 21st Ningbo International Fashion Fair, Dankeyun 2018 S/S New Collection Show was held on October 19, 2017, announcing with a high profile to expand its business to the full category for four seasons.
The catwalk show indicated that Dankeyun had once again subverted the tradition. Thanks to the bold design and color matching as well as the unique and innovative cutting process, such traditional fabrics as silk, lace, and denim have played the best advantages. In addition, the wind coats and dresses shown by the models are simple with grace, or youthful with vigor, or fashion with personality ... In short, this time Dankeyun has promised fashionistas stylish and colorful seasons.
Founded in 1993, Ningbo Dankeyun Dress Co., Ltd. has been devoted to the high-end customization of fashion knitwear products. It launches over 500 new collections every year with sales outlets all over the country and more than 300 franchised stores.
The 2018 S/S new collections launched in the Fashion Fair mark a brand transformation and upgrading. Talking about the reason, Sun Shuqin, General Manager of Ningbo Dankeyun Dress Co., Ltd., expressed that in order to meet the needs of young consumers, Dankeyun has absorbed a large number of young designers. Moreover, 20 years of useful exploration in the intelligent has laid a solid foundation for the company to expand business to the category for four seasons.
The production process of sweaters has to go through 20 processes. Based on big data matching and 30-year accumulation of inventory data collection, Dankeyun is able to find the the corresponding product that is in line with customer stature. This also greatly reduces the rework rate and overcomes previous error data. In addition, the original shipment of each cashmere sweater requires a longer period (15 - 20 days), however, the transformed intelligent workshop only requires one day for product customization. Meanwhile, next year Dankeyun will start online booking and home-tailoring services, and the orders will be assigned to the nearest store, offering convenience to the consumers who are reluctant to go out.
In fact, Dankeyun has been exploring smart manufacturing for nearly 20 years. Starting from the first computer 20 years ago, Dankeyun has independently developed a production management system of its own and has accumulated tens of thousands of production data.
Sun Shuqin said that it seems easy to make the product suitable for four seasons, lighter, younger, and fashionable, but behind it is a systematic project involved, requiring an overall adjustment and cooperation from the upstream supply chain system to the terminal channel layout. Because of the distinctiveness and uniqueness of custom industries, it is especially difficult but especially important for businesses to achieve total smart manufacturing. In the second year of system development of smart manufacturing in our country, Dankeyun will create a set of unique intelligent customization mode by the momentum of implementing “Made in China 2025”.
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