Fashion is not only an important engine to promote the modernization of industrial system and the upgrading of industrial chain, but also an important thing to satisfy people's yearning for a better life. At 14: 30 on November 10, 2022, the press conference of the 2022 Ningbo Fashion Festival and the 26th Ningbo International Fashion Festival was held in the Ningbo administrative conference center.

As the first large economic and trade activity in Ningbo, since the founding of the New China, Ningbo Fashion Festival and Ningbo International Fashion Festival have gone through 26 years. It is one of the professional fashion exhibitions with the longest time, the largest exhibition scale, the most complete exhibition contents, and has won the title of "China’s Most Influential Festivals Top10". In 2019, Ningbo International clothing Festival was upgraded to Ningbo Fashion Festival, with further extension of content and connotation.  

On this basis, this year’s Ningbo Fashion Festival will be upgraded to "two festivals plus one meeting". On the first day of the fashion festival, the 2022 "Three Products" National Summit guided by the Ministry of Industry and Information Technology is also to be held in Ningbo.

 

During the fashion festival, the Ministry of Industry and Information Technology will hold the 2022 "Three Products" National Summit in Ningbo. At the summit forum, industry leaders from enterprises, investment banks and research institutions such as Youngor Group, Befa Group, CICC and Journal of Clothing Research will also participate in various forum activities and share cutting-edge views.  

 

This year's festival will hold six activities with distinctive themes and rich contents. Among them, the most important activity was the opening ceremony to be held in Hall 8 of Ningbo International Convention and Exhibition Center on the morning of November 11th. The opening ceremony has Metauniverse Digital Fashion Show, so that everyone can experience the charm of Ningbo, the oriental coastal fashion city. In addition, during the fashion festival, a series of activities such as "Youngor Fashion Industry Activity", "2022 Digital Fashion Design and Application Forum" and "The 6th National Textile Robot Application Summit Forum" will be held.

 

The exhibition attracted 178 enterprises and 228 brands to participate offline, with an industrial exhibition of 40,000 square meters, which is divided into five exhibition areas: fashion classic area, fashion digital area, home textile area, fashion supply chain area and fashion outdoor leisure area. The characteristics of the exhibition can be summarized by branding, digitalization and interaction. Youngor, EP, Boyang, Shanshan and other top domestic brands have participated in the exhibition. In addition, the organizing committee specially arranged interactive events such as Hanfu fashion show, Cosplay show, piano performance, children's outdoor fashion catwalk and so on, so that citizens can participate in this big fashion festival.

 

 

To further enhance the interest and interaction, the organizers set up fashion consumer goods sales exhibition, fashion exhibition area and food enjoyment area in the hall, so that the audience can go shopping, watch performances and enjoy food. At the same time, the "Three Products" National Tour Ningbo Promotion Conference will be held, with a whole series of fashionable products such as clothing, household appliances, etc., and a batch of coupons will be distributed to the public that they can enjoy shopping while getting affordable prices.