According to news on July 30, the spokesperson of the Ministry of Commerce Gao Feng said at a regular press conference that live streaming has become a new engine for the development of e-commerce. According to business big data monitoring, in the first half of the year, e-commerce live broadcasts exceeded 10 million, the number of active anchors exceeded 400,000, the number of viewers exceeded 50 billion, and the number of products on the shelves exceeded 20 million.

Gao Feng also pointed out that online retail is conducive to the stability of the consumer market, with a continuous growth in scale and a more prominent role. From January to June, the national online retail sales of physical goods reached 4.35 trillion yuan, a year-on-year increase of 14.3%.

 

Among them, the online retail sales of physical goods accounted for 25.2% of the total retail sales of consumer goods in the same period, an increase of 5.6 percentage points over the same period last year; the number of online shopping users nationwide increased by 100 million over the previous year; the number of stores on major online retail platforms increased by 3.8% year-on-year .