A “Steve Jobs” in textile industry
Mar 07, 2017 ｜ by Zhao Zihan
Deng Peihua
Deng Peihua, President of Suzhou Tianjin Mayun New Material Technology Co., Ltd., now has two entity enterprises and a number of financial investment companies. He spent six years and 200 million yuan in research and development, finally developing an ecological underwear branded “Mayunxiu Breathable Underwear”. This is a purely functional ecological underwear, bringing the consumers a healthy, comfortable, and environmentally friendly high-end enjoyment.
This underwear has two core technologies: one is to make underwear with linen fiber while retaining its original functions; the other is the plant dyes made from Chinese herbal medicine are used in the apparel industry, achieving the color fastness of chemical dyes.
Moreover, the plant dye technology has made a major breakthrough in three areas: First, the color fastness has been enjoying the same color fastness as the chemical dyes; second, The colors are rich, for the company has been able to make thousands of colors; third, the dyes can achieve industrialized mass production, greatly reducing the cost of plant dyes production.
These two core technologies are currently in the world’s leading position, with a number of national invention patents. Deng Peihua has successfully created a kind of ecological underwear with these two patented technologies, known as the “four non-” underwear: non poor-permeability fabrics, non silicone oil softener, non chemical dyes, and non chemical antibacterial agent.
Deng Peihua told reporters that the four “non” technologies bring consumers with a healthy, comfortable, and environmentally friendly underwear.
According to Deng Peihua, specifically, health refers to the breathability, quick dry, and antibacterial property of Mayunxiu Breathable Underwear. For men, the underwear can greatly enhance the male function. For women, it can reduce the female genital itching and gynecological disease infection probability.
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Comfort. Deng Peihua defines comfort of the underwear as a skin-friendly feeling like wearing nothing while wearing the underwear. Such effects require the following four aspects well achieved: good breathability, quick dry, soft, and suitable pattern. Traditional underwear, regardless of brands, only has two aspects: soft and pattern, while a little poorer in breathability and quick dry. The company has conducted a lot of experiments in moisture absorption, breathability and quick dry, indicating that the indicators of the product are significantly better than the traditional ones.
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Environmental protection. Mayunxiu Breathable Underwear is environment-friendly thanks to the following three aspects: the use of plant dyes and zero discharge of waste water; without formaldehyde and aromatic amines; natural degradation of waste clothing.
Sales channels
With the Internet upgrade and the popularity of smart phones as well as a wide range of applications of WeChat, Deng Peihua summed up several advantages of WeChat businesses compared with the traditional stores: The former can give consumers enough time to know more about the product while the latter cannot do that; the former is capable of finding more agents very rapidly while the latter cannot do that; the former always tries to promote brands through daily story writing while the latter cannot do that. Thus he captured great business opportunities to promote the products through WeChat business, and began to recruit agents from November 12th, 2016. Now the company has successfully recruited more than 300 agents.
Deng Peihua said that the products we make should be what our consumers need but not to meet the consumers’ buying habits. It is required to integrate a variety of resources of traditional industries to have a good command of the core technology of the whole industrial chain from raw materials to brand operation. In addition, we should advance with the times, using the latest and the most effective sales ways to quickly promote a good product.
