Huafu Enjoys Stylish-Colored Original Innovation
May 09, 2012 ｜ by
SPINEXPO March session come at the appointed time in Shanghai and it is the year of 2012. It is a season that is just starting to get warmer but it feels like summer already in the exhibition hall. One booth must catch your eyes, where there is a journey through time, 1983, 1993, 2013, 2023 … Several models in fashionable mélange yarn dresses are passing through the gate of 2012 towards the future. This is from Huafu Top Dyed Yarn Mélange Co., Ltd., one of the largest mélange yarn enterprises in the world. A group of spring/summer 2013 color fashion displayed by yarn appropriately points out Huafu’s idea on fashion in 2013: traveling through time, winning the future.
More and more visitors are attracted to Huafu’s booth. “The booth design is perfect”, “The mélange yarn is worth of attention”, said a blue-eyed and golden-haired man to his companion while they are stepping into the booth. The person at the booth is introducing to visitors: “The exhibited spring/summer 2013 trends is the overall forecasting project proposed by Huafu in accordance with the whole economic background and the fashion trends. The economy is facing depression, at the same time human beings are meditating the meaning of existing as well as the basic needs. Huafu accords great importance to optimism and lovely faith at work which should be the main clue of life.”
Huafu Mélange Spring/Summer 2013 Trends
Huafu Mélange officially released Spring/Summer 2013 color books, six trend themes, and various products of innovative technique, continuously leading textile and apparel fashion trends.
It is introduced that Huafu Mélange Spring/Summer 2013 color books give expression to the company’s lovely faith, optimism, and active innovation in face of current global economic background, eager to find better marketing space for the promotion of economic development. The six trend themes include: Spirits of Light, Escape from Creation, The Meeting of Beauty, Lazy Summer, A Feeling of Freedom, and Expression of Art.
◆ Spirits of Light
Hue: Semi transparent and weightless, perfection combined with pastel tones of petals, blue-green of the air and powder yellow of the sun. Beautiful light refraction helps the light pink tone seem more agile.
Key Words: Natural, comfortable, qualified
Material: Cotton, high twist yarn, and fluffy cotton
◆ Escape from Creation
Hue: Vibrant tones from nature, raw mustard yellow, coconut brown, mossy green, serene lake green offset by the solemn grey of the summer night.
Key Words: Delicate, environmental protection, smooth, skin care
Material: TENCEL, MODAL, viscose, and MVS
◆ The Meeting of Beauty
Hue: Especially exquisite neutral tones, innovative combination of graceful feminine and elegant masculine tones. Neutral grey, some fresh orange yellows and beautiful grey purple as well as light apricot yellow are interwoven on the skin.
Key Words: Rough without losing morbidezza, individuality and fashionable
Material: Appearance heather yarn series products such as creek heather yarn, neps heather yarn, slub heather yarn
◆ Lazy Summer
Hue: Simple combination of minimalist style. The difference is the use of combination of stylish blues and beige.
Key Words: Natural, quality, environmental protection
Material: Environmentally friendly heather yarn series products such as BCI and organic cotton
◆ A Feeling of Freedom
Hue: A tiered color group, similar yet different. It is a low-pitched rich combination of Italian style, yellow of liquorice, brown yellow of shrub, orange, grey blue and medium green of the same brightness.
Key Words: hygroscopic and sweat releasing, UV resistant
Material: Functional series products such as hydrophilic cotton heather yarn, moisture-absorbing and sweat-eliminating polyester fiber, uvioresistant polyester fiber
◆Expression of Art
Hue: Bright blue tone combined with energetic brown yellow, light creamy yellow, crimson lake, apple green, and purple pink.
Key Words: Mashup, comfortable feel, fashionable
Material: Semi-worsted spinning heather yarn series products
The promotion of Huafu SS13 color books embodies a concentrated reflection of the company’s many innovations and leading advantages in the aspects of colors, products, and technology. For colors, SS13 color books are made of 47 color cells, adding a lot of breathe-freely colors which are pretty agile, bright and full of rhythm, and continuing to lead the fashion trend. In terms of products, Huafu SS13 proposed high count and twist products, improving traditional cotton quality while expanding differentiated products. In the aspect of technology, Huafu brought forth new ideas to hydrophilic cotton heather yarn technology for moisture-absorbing and sweat-eliminating functions, winning higher performance price ratio than like products of the industry, and further improving the competitiveness of Huafu products.
It is learned that Huafu has been practicing the brand proposition of “Original Drive for Fashion”, and persevering in releasing Huafu standard color books. In addition, the company also annually releases popular colors in sync with international popular colors to lead the industry color trends. Up to now, Huafu has introduced 36 versions of standard color books and 18 versions of popular ones, and it is the first within the industry who has launched sweater dedicated color card which is suitable for special category, process or material, facilitating the designer selection and customer color reference in receiving orders.
Innovative products according to trend themes
In correspondence to the six trend themes, Huafu released several series of innovative products, including cotton series, cellulose fiber series, vortex spinning series, appearance technique series, environmental-friendly series, functional series and semi-worsted spinning series. Thanks to the rich products, Huafu, breaking the industry pattern that spring & summer is a small quarter of color-spun product development, attracted attention of a large number of visitors and media.
“In this exhibition, we focus on the introduction of three innovative product series: appearance heather yarn series, semi-worsted spinning series, and environment-friendly heather yarn series.” With a different spinning technique, the appearance heather yarn series will help the fabric present a unique visual effect or realize distinctive feel, bringing apparel products of diversity, personality, and fashion. The series include speck yarn, bunchy yarn, snow bunchy yarn, high twist yarn, and high-count yarn. Linnet yarn series, one of Huafu’s mainstay products this season, is another watching focus, which adopt non-hemp fiber and apply special techniques so that the yarn presents similar appearance to linen yarn.
At the display area, a person from the company pointed to the display samples, introducing that this season Huafu launched series of Mélange yarn applied to coats. This group of yarn has smooth and clean appearance with high brightness, slippery feel and stiffness. The material is nylon, viscose, etc. which is good at wearable and anti-pilling through multi-component and high twist, breaking the limitations that Mélange yarn can only be used for underwear. The application of Mélange yarn in spring and summer coats, bringing Mélange yarn’s alternative fashion to 2012 spring and summer coats.
Drawing out several groups of semi-worsted products, that person continued that “Huafu’s semi-worsted Mélange yarn, through personalized dyeing and spinning process design, has formed a new type of multi-component mixed spinning process, which overcomes the defects of single raw material wear behavior and enriches products colors and product mix.” “The combined technique of cotton spinning and semi-worsted spinning makes the developed products suitable for both bodkin and fine needles, not only injecting romance into the spring and summer clothing this year but also expanding the application of semi-worsted process.”
“Environmentally friendly series products are worthy of repeated mention in this age.” Huafu perseveres in responsible fashion. In addition to the environmental characteristics of Mélange yarn, the company advocates whole process environmental protection from raw material, production to products. BCI cotton and organic cotton are mainly promoted this season to create environmentally friendly fashion with customers together. In addition, Huafu, as an organizing member of Better Cotton Initiative (BCI) Organization, has tens of thousands of acres of cotton base in Xinjiang and encourages and guides farmers on how to cultivate traditional cotton in a better way.
Yarn, as an important part of the industrial chain, is the source of textile products innovation. As the pacemaker of the industry and the leader of trends, Huafu adheres to the brand proposition of “Original Drive for Fashion” and faces the complicated changes in the industry to develop new space with a positive attitude. In the year of 2012, Huafu passes through time lifeline to stand on the forefront of fashion with a distinctive theme image based on the insight of fashion colors and R&D of new fibers.
