Since its premiere in 2005, the innovative ISPO BEIJING tradeshow has already been confirmed as one of the leading professional sports business platforms in China and the entire Asia-Pacific region.

 

With constantly rising numbers of professional retail attendees and exhibiting brands, ISPO BEIJING is one of the key trade events to generate success particularly in the booming outdoor, snow sports and sports fashion markets, especially for retailers, brands, distributors, and so on.

 

According to the organizing committee, in the first edition of the show in 2005, there were 180 brands attending the trade fair and nearly 13,353 visitors joined in the show; While for the ISPO Beijing 2011, 350 brands from 19 countries and regions took part in the fair, occupying nearly 30,000 square meter wide exhibition spaces, and attracted more than 17724 visitors to attend the trade show.

 

From Feb 2011, ISPO globally launched as an entire corporate brand covering various individual brands and services. And the previous logo will be replaced by a symbol that visualizes a network of business professionals. Three different colors represent ISPO’s high-ranking segments: the Red represents the Action sports, the Blue represents the Traditional sports and the Yellow represents the Performance sports. Based on the initial preparations for ISPO 2012, these three segments would give the exhibitors and visitors even better focuses and make it possible to reach specific target groups more directly.  

 

As the organizing committee introduced that, some key international players have registered for ISPO BEIJING 2012, just like Deuter, Eaglecreek, Five Ten, Icebreaker, Salomon, Vaude and X-Bionic, who will be at the event for the first time. The exhibitor directory will also once again include Blackyak, Lowa, Northland and Sympatex, who are returning to the event.

 

As the trendsetter for Asian sports business, ISPO BEIJING presents new topics and endorses them for the industry. In 2012, ISPO BEIJING will have a new focus on Action Sports, which have become fully acknowledged in China as true sports, and now feature their own clubs and organization structures. In turn, this development also drives the growth of these sports. While snowboarders are still considered a subculture, the sport’s fan base is increasing rapidly. By offering a special Action Sports Village and an experience-oriented Skate Ramp Contest, ISPO BEIJING would provide exhibitors from this segment with the chance to present in an authentic environment.  

 

This concept impressed companies, such as 686 Snowboards, Amplifi, DC, K2 Snowboards, Oakley, Protest, Rome, Roxy, Smith Optics, and Sub Industries, who signed contracts for ISPO BEIJING 2012.

 

Another important and fast-growing segment ISPO BEIJING decided to illuminate further is high-quality Sport-style, which will have a new, special area at ISPO BEIJING 2012. This area will host companies Bogner and Phenix, wishing to tap the Chinese market’s large potential and promote their brands on the Asian markets.

 

With new concepts like the Action Sports Village and the Sport-style Area, ISPO BEIJING further expands its capabilities and offers a comprehensive overview of the available selection of sporting goods.

 

Furthermore, Alpitec China – the only winter sports equipment trade fair in China, would be running alongside ISPO BEIJING for the fourth time and would introduce more related equipment and products to the visitors. Among others, there will be presented ropeway systems and ski lifts, conveyors, snowmaking equipment, ticketing and admission control systems. The two leading exhibitions would work hand in hand to give a complete coverage of the Chinese winter sports industry.  

 

Thanks to its continuing growth, ISPO BEIJING further strengthens its role as one of the leading sports business platform in the Asian territories and acts as a reflection of the growth of the Chinese sporting goods market overall.

 

 

 

“ISPO BEIJING will be the key factor four our success. Being here is quite fantastic and lots of people are excited to see us. The event allows us to do not only retail business but also public relation business. We have met a lot of magazines, resorts, regional distributors and retailers. It’s a great time meeting associate members and club members, which is really efficient for us to start business here.”

 

“This year is the 15^th anniversary of OZARK. We chose ISPO BEIJING as the first station to start the whole-year celebration because we think the whole industry is here and brand promotion could be very effective. As a comprehensive exhibition, ISPO BEIJING attracts leading brands, growing brands and emerging new brands. Visitors include the industry professionals, lots of outdoor media and outdoor enthusiasts, as well as retailers.”

 

“ISPO BEIJING is not only an exhibition, but also a platform to show outdoor culture and style to both the industry and the enthusiasts. Phenix, as an outdoor fashion brand of over 60 years, has a positive image promotion via ISPO BEIJING’s platform to let more people know.”