All efforts for the most effective demonstration

- Interview with Liang Pengcheng, Vice President of CCPIT TEX

In spite of the slowdown in China’s textile industry in recent years, the previous editions of ITMA ASIA + CITME have maintained a relatively rapid growth and enjoyed increasingly expanding exhibition space.

In addition to demonstrating technology and innovation solutions, the show is a window of innovation trends and a link between the upstream and downstream sectors. ITMA ASIA + CITME has been playing a more prominent role in displaying technological innovation achievements and guiding innovation. The exhibition layout this year is still designed in accordance with various processes. Owing to the complex structure of various halls, the organizers had made numerous drawings before seeing the completed revision of the pavilion design.
“We revised the drawings once and once again mainly to help the enterprises for the most reasonable and most effective display through making full use of the space.”

Moving to a new place is full of challenges for the organizers. How to plan the layout of the exhibition hall? How to solve the energy needs of various exhibitions? How to guide the audience to effectively visit the show? Facing a series of problems, we have tried many times to develop and revise the exhibition layout program.In order to create a good exhibition environment, the audience are encouraged to make an appointment in advance this year. On the one hand, in order to save the visitors queuing time, the exhibition will
continue to vigorously promote the pre-registration.

A number of new initiatives have made the audience pre-registration more convenient, for example, the online payment platform has been available for audience to purchase badges, while We-Chat login platform has also been on-line.

On the other hand, there will be more logon counters at the venue to reduce queuing time, improving the visiting experience for the visitors. In addition, the organizers have conducted a series of careful planning in the aspects of the hall layout, the passageway design and the on-spot guiding work. For example, entrances are increased between two halls, further enhancing the openness of the exhibition halls, while the cooperation with professional companies can ensure the visitors a rapid navigation of the halls.